Exclusive Interview With WGSN Asia Pacific Content Director Angelia Teo

In Asia Fashion Exchange season, one of the four activities of Asia Fashion Exchange is Asia Fashion summit Asia Fashion Summit gap, we and WGSN Asia Pacific content director

A brief interview was conducted.

As one of the earliest users of WGSN in China, we have always regarded WGSN as the most important information organization in the world.

As a matter of fact, we always wanted to know.

In the development of Asia, I remember that in August 06, I visited WGSN's office in Harbour City, Hongkong, when there were only a few people at that time.

Now, according to Angelia, there are more than 30 people in the Hongkong office, and the office in Shanghai was set up half a year ago. At present, there are six staff members, and the plan is to expand the team as soon as possible.

WGSN is constantly improving for China's market research.

The first is the study of consumer behavior of Chinese consumers.

Here, Angelia thinks there is a big difference between Chinese consumers and foreign consumers in terms of consumption in fashion or luxury goods.

Foreign consumers think fashion is how to tell others that they are different, and Chinese consumers need to prove themselves to be a certain group through clothing. It is the simplest way to buy big cards with high recognition, and too much challenge can not be accepted by the group, so they will try to avoid them.

In addition, WGSN will predict the color of fashion in advance two years according to the local situation in China, and also pay attention to the trend of every sub level and the trend of youth culture.

For what brands impressed her, she mentioned JNBY and ZucZug and Jorya.

She also mentioned that WGSN's team is also concerned about the designers of Taobao's self created brands. She thinks Taobao platform provides independent designers with plenty of space.

As for China's cutting-edge designer brand, she said the designers interviewed have mentioned the enormous difficulties encountered in production.

She felt empathy for this, but also said that designers should find a reasonable solution and not rely on fabric manufacturers and processing plants for a long time to solve problems.

As a Singaporean, we are asked about the role of Singapore in the Asian fashion scene and the positioning of the Asian Fashion Exchange season.

Angelia thinks that Singapore's location is in the middle of two huge markets, China and India. There are two kinds of them.

It is an ideal experimental field for big brands to enter the Asian market.

For example, Mango did not succeed in entering the India market, and Marsha general store encountered the same problem when it entered China.

Perhaps it is absolutely necessary to carry out all aspects of research in Singapore.

This is reminiscent of the fact that the cleanliness plan moves the cosmetics headquarters to Singapore, which is also considered in consideration of both China and India.

For Asian Fashion Exchange season, it can be said that this is completely different from any fashion week around the world. It involves the industry related to local consumption. This is based on the actual situation in Singapore.