Interview With Yang Dehui, General Manager Of Guangdong Meng Yi Clothing Co., Ltd.

It is innate to become the most intimate "girlfriends" of women. The warm parcel tells women's silk feelings and gentle reverie, and has the most suitable underwear for their own style and charming personality.

However, in reality, many women neglect their underwear with their skin. According to the survey, most women do not realize the importance of the appropriate size underwear for appearance and health. They do not know that the body curve changes with the change of underwear.

If you neglect the style of underwear and its actual functions, it will eat your graceful curves silently.

Modern women advocate freedom, but their sensibility is not open, elegant but not arrogant, introverted and uninteresting. Dreams are guided by women's pursuit of perfection, personality and fashion. Dreams bring you into the world of intellectually and gracefully women.

Thick and thin are the great works of today.

Guangdong, vice president of Lingnan Association of Guangdong Province

Mr. Yang Dehui, general manager of Fashion Accessories Co., Ltd. is already an elder in the underwear industry. He has been engaged in the underwear industry for nearly twenty years. He has witnessed the development of underwear industry in Guangdong and even China from immature children to today's Asian pride. "Guangdong underwear is still leading Asia in the next five years. The annual production of underwear in Guangdong occupies 70% of the whole country and is in the leading position in the world.

In the 80s of last century, the development of China's underwear industry was very fragmented. By 90s, China's underwear industry gradually realized industrialization, but it did not pay attention to brand and personalization.

After entering the new century, China's underwear industry has ushered in the "spring", underwear enterprises are springing up like mushrooms, underwear industry is becoming more and more personalized and orderly, brand building consciousness is gradually deepened, and the voice of concern for brands is becoming more and more intense, but brand building is still not mature.

While in

Under the guidance of the brand concept, the dream is no doubt also based on the development of poetry. MOREASE, founded in 1998, is a large clothing company specializing in the design, production and marketing of high-end underwear. Its headquarters is in the fashion creative city, Shenzhen, which has a history of fourteen years.

The original market is mainly in Guangdong and overseas markets. Since 2005, the dream has been carefully prepared, and a powerful R & D department has been set up to expand the scale of production and upgrade the CIS system.

In 2006, the mainland market was officially expanded, and now more than a dozen provinces have successfully landed in Jiangsu, Zhejiang, Fujian, Hunan, Sichuan, Chongqing, Henan, Anhui and so on. The country has more than 400 terminal sales outlets, and its products are exported to the United States, Japan, Korea, Malaysia and other countries and Taiwan and Taiwan regions.

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The legend of love is a blessing.

Speaking of the origin of dreams, it is also a beautiful legend: the magic flower -- Stellera flowers, which is a highly prolific plant, full of yellow and white star flowers all over the year, spreading tens of thousands or even millions of seeds.

Young leaves can be used for human consumption, and seeds are loved by chickens and birds, which can be regarded as the bounty of the earth.

Therefore, its flower language is kindness.

Those who are blessed by this kind of flower blessing are rich in love and can become the spiritual pillars of their friends.

The flowers of the genus srew, also known as the flowers of embleme, symbolize the good qualities of gratitude, fraternity, wisdom and so on. The bounty of the flowers has spread all over the world with its vigorous vitality, showing its elegance and beauty to the world.

Yang Dehui's dream is based on the LOGO graphics of the poem brand, and it is also the dream of the company. It hopes to integrate the feelings of gratitude and fraternity into the brand, go deep into the enterprise and benefit the society.

At the same time, it also implies that dreams are constantly exploring and creating Chinese women's beauty, analyzing women's underwear functions and aesthetic needs, providing consumers with better products, more considerate and caring services.

"Dream based poetry brand positioning clear, the main style of simple European style, for the intellectuality, elegance, literacy, consumption ability of modern women, considering the emotional needs and inner feelings of customers, add functional elements on the basis of artistic elements, so that women in the dream of underwear under the dress of the more confident and more attractive.

"Yang Dehui hoped that under his guidance, the dream would strive to make the best woman's brand, and advocate the beauty of women both inside and outside.

MOREASE (Meng Yi Shi), the English name is more and more comfortable meaning, this kind of comfort not only refers to the consumer's dream of wearing a dream product's physical comfort, dreams are more concerned about the comfort of consumers to buy the goods that are desirable.

The core idea of corporate culture is "caring about your feelings".

"For enterprises, enterprises care about employees' feelings; for consumers, enterprises care about consumers' feelings when they are dreaming of poetry products; for partners, businesses care about the feelings of every partner.

"Dream based poetry companies care about everyone's concern, concern and support each dream of the dream." general manager Yang Dehui explained to reporters the dream's core values.

Through the dream of poetry, we can really feel the unique cultural characteristics of a lingerie enterprise and the product characteristics derived from it.

Meng Yi's clothing has a team of senior underwear designers who pursue, discover and create Chinese women's beauty, adhering to the fashion, elegance, intellectual brand design style, unique high quality and high quality design, exquisite underwear version and ergonomics, with mature and perfect design and development management mode, omni-directional interpretation of women's underwear needs, combining new design with perfect technology, and upgrading dreams to the new realm of specialization, standardization and internationalization.

When it comes to the brand competitive advantage of the dream, Yang Dehui is full of confidence. "Since its establishment in 1998, the country has more than 400 terminal sales outlets. It has a place in the market with the help of professional team building service marketing mode."

We have developed a series of self-cultivation and maintenance which is different from body shaping and more comfortable.

Due to the different physiological characteristics of each female, the value added service has been set up in 2009, and the shoulder width adjustment and fabric replacement can be carried out free of charge.

This is also the first creation in the underwear industry. "Dream based poetry" has always been in the forefront of the industry in terms of brand building. Through the Shenzhen international brand underwear exhibition and Shenzhen international fashion exhibition, it will display the latest product trends and brand dynamics to consumers, franchisees and agents. At the same time, it also interprets the vision of the dream industry.

The recognition in the industry also confirms the efforts of dream by poetry: in 2010, SIUF was awarded the "top ten brand" award of the fifth Shenzhen international brand underwear exhibition in 2010 at the fifth Shenzhen international brand underwear exhibition.

In 2009, the dream sponsored the "Shenzhen rose ceremony collective wedding ceremony" and "the twenty-first world model young lady contest China finals".

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Yang Dehui, general manager of Guangdong Meng Yi Shi costumes Co., Ltd., said that the dream is mainly based on the production and operation of three main categories of underwear, body clothing and household clothing. Every product is strictly checked from fabric, accessories and finished products packaging.

The company has introduced JUKI production equipment, and every process is operated by skilled and experienced technicians to ensure quality clearance.

"For women, underwear is a fashionable consumer product of art, and it is a cultural work of art that satisfies the spiritual beauty of women.

"Dream Poetry" is not only a brand, a product, but also a symbol of underwear culture.

With its strong corporate culture and its advantages in the forefront of fashion trend and the latest information of international dress, Meng Yi poetry combines perfectly the open design concept with the mature technology. While releasing the modern Chinese women's fashion personality, it highlights the intellectual and elegant air quality and gives the underwear a brand-new cultural connotation and artistic atmosphere.

According to the spirit and marketing concept of "honesty, cooperation and win-win", Meng Yi has formed a professional marketing team and settled in high-end large department stores. At present, the dream has been cooperated with Mao Ye Department store, Tianhong Department store, Huarun Wanjia department store, sun department store, Hai Ya department store and Hangzhou Jie Bai shopping mall system.

Successful market operation and good brand effect have also attracted many businesses to join.

Dream dress will be based on the forefront of international fashion, looking at the world, creating underwear culture industry, promoting the concept of underwear culture, developing into an international and professional underwear garment enterprise, becoming the fashion leading brand of China's underwear industry.