Swedish Brand Lindex Will Be Strong In Serbia

It is one of Sweden's largest clothing chain brands, and has opened stores in Iceland, Norway, UAE and many other countries.

The business philosophy of Lindex is to provide affordable fashion for fashion fads.

Facts have proved that this business strategy has been successful in many countries, and has won huge profits for its brand.

Lindex brand continues to expand overseas market.

It is reported that Lindex will open a new store in Belgrade this autumn, which is also the first store in Serbia.

Belgrade Lindex store will be adopted

Own unique and distinctive decoration style, and strive to create

Comfortable shopping experience: Children's wear Department brings bright and colorful little world to children through bright coloured and contrasting composition. The underwear Department has a white, pink and gray tone, which is soft and modern.

At the same time, the new store will incorporate some details that represent the local customs and culture. For example, the shop will be furnished with some unprocessed natural materials and different pattern structures.

Lindex has been purchasing from China since 70s, and its total imports from China are growing rapidly every year.

Its brand to China trade is carried out through the branch offices in Hongkong, and the suppliers are concentrated in Southern China and Shanghai.

The design is generally provided by Lindex company. Lindex brand is used in clothing, and its quality is generally good. The fabric 80% is produced in China.

Lindex was founded in 1954 and listed on the Stockholm stock exchange in 1995. Sweden's ten banks, insurance companies and foundations account for about 50% of the company's shares and foreign shareholders account for 25% of the shares.

There are more than 2000 employees.

Mainly engaged in women's clothing and children's clothing at low price, of which 36% of ladies clothing, 35% of women's underwear, 28% of children's clothing, 1% of cosmetics skin care products.

Women's underwear sells 25% of the Swedish market.

The market is targeted at women over the age of 30 and children under the age of 13.

There are 316 stores in Sweden, Norway and Finland, and 33 in Germany, of which about 200 are in Sweden.

2001 sales in fiscal year amounted to SEK 5 billion, with a profit of about 276 million kronor.

Trade relations with China

Lindex has been purchasing from China since 70s, and now imports about 600 million kronor annually from China, and is growing rapidly.

Trade with China is carried out through the branch offices in Hongkong, and the suppliers are concentrated in Southern China and Shanghai.

Designed by Lindex, the brand of clothing is Lindex, the quality is generally good, the fabric 80% is produced in China, and the rest is imported from abroad.