High Cost And Lack Of Brand, Chongqing Style Clothing Is Selling A Little Bit Hard.

Foreign trade orders are declining and domestic sales are sluggish. This year, the entire garment industry has shown a weak state. Chongqing clothing is also hard to be independent. It also faces the dilemma of rising costs and declining sales.

Yesterday,

Huang Mingwei, executive vice president of the association, said that more than 60 Chongqing clothing enterprises will go to South Korea to study and study next Wednesday. They want to learn from foreign clothing design concepts, advanced technology, and so on.

Bottleneck 1: high cost

"The cost of a garment is 30~40 yuan higher than that of the coastal area."

When it comes to the development of Chongqing style clothing, Huang Mingwei is happy and worried: he is fond of fine workmanship of Yu faction, and has good reputation in the whole country. The worry is that compared with the coastal cities, the cost of making a garment in Chongqing is about 30 yuan, resulting in difficulty in making profits.

"First of all, surface accessories are expensive.

For example, Hangzhou 12.5 yuan / meter, Chongqing will be 24 yuan / meter.

Huang Mingwei said that because of the rapid changes in fashion, sales can not be guaranteed, dare not bulk hoarding cloth, so only wholesale cloth in Chongqing market.

Due to the difference between the sellers and the sellers, it is almost twice as expensive as the coast, and there will be insufficient size and selling by catty.

Besides expensive raw materials, labor costs are also a great expense.

Huang Mingwei said that due to the development of foreign trade costumes in the coastal areas in recent two years, and the Chongqing style clothing was becoming more and more popular, some former businessmen from Chongqing to the gold rush abroad began to return.

These enterprises returned to Chongqing, because no talent base, began to dig high salaries, resulting in higher labor costs, compared with Hangzhou and other coastal cities, a garment labor cost is higher than 8~10 yuan, plus other pport costs, and so on, a garment will be higher than the coastal 30~40 yuan.

"Our factory price is someone else's wholesale price."

Huang Mingwei said that although a garment wholesale profit in coastal cities is around 10 yuan, but the cost is low, they can still win by sales; and the cost of the Chongqing school is high, only to raise the profit to about 30 yuan, but the sales volume is not big, so the profit space is still small.

Bottleneck two: lack of brand

In addition to the high cost, Yu faction clothing is also subject to brand constraints.

According to the introduction, at the beginning of the development of Chongqing garments, Chongqing manufacturers went to Zhejiang and Guangdong to pick up the classics. Once the coastal cities came out with new models, the Chongqing market immediately followed up, plus the Chongqing market shipped quickly, and the cost of the products was low, and many other foreign enterprises were all down.

In recent years, Chongqing style clothing has chosen to create its own brand. People in Dang Qing dare to think about it. Clothes that are difficult to design are dared to be done. Wherever there are any fashionable elements, they dare to use them. So the clothing styles are becoming more and more novel. Now it has become the fashion style of Chongqing to follow up all over the country.

Deng Yi, President of the Chongqing style clothing association, said that although the reputation of Chongqing style clothing is growing in the country, the brand of the well-known clothing brand is seriously lacking.

Up to now, thousands of garment enterprises in Chongqing have only one well-known trademark in the country.

This is also the plight of the entire garment industry in Chongqing.

Countermeasures: improving quality

"Applying for well-known trademarks is highly demanding for technology research and development, brand promotion and market sales, and individual enterprises are playing the game alone."

Deng Yi said, the next step, the association will take the lead, through a number of enterprises to help and support an enterprise, pushing several brands every year, striving to become bigger and stronger.

And this study abroad is intended to enhance the clothing brand of Chongqing faction.

It is introduced that when the homogenization of clothing styles becomes more and more serious, Chongqing must take the lead in the garment industry and only look abroad.

This is the first time for Chongqing school to go abroad to study and visit for a week.

The enterprises that are going to study will also bring designers to communicate with foreign garment enterprises, drawing on their fashion design concepts and following up the fashionable styles.

According to introduction, the association also plans to organize enterprises to study in France, Italy and other countries next year, hoping to expand sales channels through ways to enhance brand and quality.