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Essential For Exhibition: Analysis Of Exhibition Planning Process

2012/5/26 11:59:00 102

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Exhibition planning process 1: Targeted Market Research for enterprises.


Collect all kinds of information about the project, including text, pictures and videos. The collected data should be classified, arranged, and filed.


Exhibition planning process two: formulate detailed and complete exhibition planning scheme.


To determine the target market of exhibition, the scale of exhibition, the selection of exhibits, the number of audience, the size of exhibition area and the cost budget of exhibition.


Exhibition planning process three: training before implementation.


Let all the implementation staff understand the spirit of the planning plan, be familiar with the planning plan requirements, and master the work, methods, steps and skills of the implementation plan.


Exhibition planning process four: design and manufacture of printing materials.


We should make use of the exhibition exhibition, pre launch news and media coverage to carry out pre stage publicity, expand the influence of enterprises and attract more target customers.


Exhibition planning process five: Exhibition booth Layout and display.


The installation and commissioning of the equipment and the staffing of the booth.


Exhibition planning process six: related exhibition services.


According to the specific circumstances and the number of participants, arrange the corresponding vehicles; according to the preferences of the participants, make various kinds of meals and recommend different eating places; according to the preferences of the participants, design different leisure modes for you, design a special tour route, and introduce the entertainment facilities near the hotel.


Exhibition planning process seven: do a good job in the evaluation of activities.


Make a summary meeting and do a good job in post public relations work.

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