Intermediate Product -- Inspiration From The Success Of "Xin Shu" Shirt Cloth

A few days ago, the designer of Xinle textile "Zhu Jian hang" product development center was analyzing the fashion trend of fabrics.

In order to better create fabrics, the company's designers will review and analyze the characteristics of different fabrics and market sales every week, and foster strengths and circumvent weaknesses.

Zhejiang Xinle textile and Chemical Fiber Co., Ltd. ten years of grinding a sword, through continuous R & D innovation, finally picked China.

Laurel, the company also gained more pricing power and competitive advantage.

The success of "Xinle textile" brings great inspiration to our fabric producers and managers: intermediate products also rely on creating brands and forming value chains, so as to share with them the added value of high-end market.

The "Xin Shu" shirt cloth, located in Qian Qing town, Zhejiang Xinle textile and Chemical Fiber Co., Ltd. was recently appraised by the State Administration for Industry and commerce as a well-known trademark.

Insiders pointed out that "Xinle textile" has given us great inspiration. Intermediate products can not only create brand names, but also promote industrial pformation and upgrading through brand building.

Ten years of grinding a sword

"Xin Shu" is the first well-known trademark of the first shirt fabric in the province.

Compared with the end product of clothing, textile as an intermediate product, it is much more difficult to create famous trademarks.

Xu Guoyou, director of the office, told reporters that it took 10 years for the company to create the brand.

10 years ago, like most textile enterprises in Ho County,

"Mainly rely on orders to make a living: customers holding a piece of fabric, so that" Xinle "and other three or four enterprises at the same time offer, and ultimately choose one.

For this reason, enterprises are often controlled by others and run away.

The old manager has learned from his mistakes: if he does not engage in R & D and innovation, there will be no motive force for development. Therefore, he is determined to change the status quo of passive purchase orders, pform "R & D + trade" and make strong product brands.

In 2002, the company established the "Zhu Jian line product development center", independently developing new products.

Over the past few years, the R & D team has grown and has grown from 3 early to more than 20.

In recent years, the company has invested about 20000000 yuan in research and development every year, and has developed more than 4000 kinds of fabrics every year. The products are also moving step by step from "famous county" to "famous provincial" and then to "national famous".

A few days ago, the company was honored with the reputation of famous trademark, and was also awarded as the innovative small and medium-sized enterprise of Zhejiang province. Its "Zhu Jian line product R & D center" was awarded the "fifth silver medal award for distinguished employees in Zhejiang province".

Create a brand of climate

The reporter understands that "Xin Shu" is the second national famous trademark in the fabric circles of our county.

The "Lang Xi Ya" denim fabric of Yuansheng denim garment Weaving Co., Ltd., located in Ping Shui sub city of our county, won the first well-known trademark of the county in October.

"In the past, many companies believed that licensing involves a lot of capital investment, and that the fabric is

There is no need for terminal consumers to understand, so there is no need to create brand. But now that the concept of enterprise has changed, they have begun to attach importance to brand building, because the brand has helped them increase the added value of products and open up the market.

The director of the business and Trade Bureau of the County Commerce and Industry Bureau told reporters that with the rise of e-commerce, many enterprises in our county began to engage in online trade. The nationally known trademarks recognized by the administration, because of the high gold content, showed the advantages of preemptive people on the Internet, which brought tangible benefits to enterprises.

Reporters learned that in recent years, many textile production enterprises in our county recognize the importance of brand and actively carry out brand building.

So far, our county has 2 well-known trademarks and 43 famous trademarks.

This year there are more than 10 more famous trademarks.

The path of pformation and upgrading

Belonging to intermediate products, the "sunshine" of Jiangsu and Shandong's "Lu Tai" have long been known to women and women. Overseas "Lycra" and "Dongli" are even more famous.

Having a brand is different.

"Brand effect is often pmitted in a chain fashion, producing a series of chain reactions and releasing enormous energy."

Light textile city "pier Po Lan" Textile Co., Ltd. is a partner of sunshine woolen cloth. It is precisely because standing on the shoulders of the giant "sunshine woolen", it easily enjoys the high added value of "sunshine".

The "Wan Zi cloth" is the distributor of "Dongli, Japan" in the textile city. Similarly, the added value of its products is a great concern for many operators.

Thousands of new fabrics are displayed in the exhibition hall of "Xinle textile" company.

"In the past, the company had to listen to what the customers wanted to produce and what price they wanted, and now the customers choose the fabric in the exhibition hall, and the price is ours."

Xu Guoyou told reporters that for the intermediate products, building brand is to build channels and build a way for sustainable development. Since the "Xinle textile" brand has been promoted, the enterprise has changed the past state of being led by the nose, not only mastered the price right to speak, the added value of products has been greatly improved, but also the quality customers who come to the market are also in an endless stream. 16 of the company's clothing suppliers are also well-known trademarks throughout the country.

"We and the manufacturers of front and back roads form an inoffensive value chain to share the high-end market in this field."