2012 China Clothing Brand Forum: Looking For The Direction Of China'S Garment Industry Revival

March 2012, 23-25, by competitive intelligence, clothing dealers magazine, China Research International

The theme of this forum is "the direction of the revival of China's garment industry". The world's top experts are gathered here. More than 2000 people from top executives, brands, distributors, retailers and media circles in China's apparel industry attended the forum to look for the core direction of 2012 Chinese clothing revival.

The forum lasted for three days, from three topics, namely, macroeconomics, channel change and retail mode, and the award ceremony of Chinese fashion channel learning model and retailer's learning paradigm award.

Macro perspective: 2012 the impact of international economic situation on garment industry

"Stock god" Buffett once said that when others are greedy, you should be afraid.

In 2012, various financial media and economists have been playing a bad role in the world economy. Is the Chinese economy still thriving? Under the uncertain macroeconomic environment, do you have the "greed" to turn the crisis into a business opportunity when everyone else is in fear?

In 2012, in the world economy, which was "bad mouthing", retail industry took the lead. It was intertwined by the factors of slowing economic growth, increasing the cost of enterprises and increasing the pressure of inventory. In 2012, clothing retailers were not optimistic, and the major brands slowed down the speed of opening stores and lowered the expected growth of performance.

Lang Xianping, a famous economist, expounded from the height of the world economic environment.

And two listed companies from domestic clothing enterprises, Qiu Guang and XTEP, chairman of Zhejiang Semir apparel and Limited by Share Ltd.

Ye Qi, senior vice president of China Limited, discusses the driving force for enterprises to take off from the three levels of strategy, brand and capital, and gives many small and medium-sized enterprises some directions.

Famous scholar Mr. Liang Wendao, from the Chinese traditional culture soil, seeks the "Cultural Fulcrum" for the development of the clothing industry.

It is worth mentioning that the organizers invited Yu Xiuzhen and Qiu Jing to plant two Korean experts, respectively.