Textile City Fabric Embarked On The "Global Road"

Enthusiasm for exhibitors rises year after year

"In the past, let companies go out to participate in exhibitions, giving many favorable conditions, their participation enthusiasm is still not high......"

The relevant person in charge of the enterprise development section of the County Bureau told reporters, but now the situation is different. Many enterprises are very clear about their counterpart exhibitions and will actively participate in it. This has become the strategic development awareness of many enterprises.

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Digging up business opportunities and developing new markets

"The more we are in the downturn, the more our enterprises will have to expand the market, and the more they can not give up the market share they have occupied."

Yang xunqiao town deputy mayor told reporters that despite the unpleasant economic situation last year, many enterprises encountered unprecedented difficulties, but a large number of excellent home textile enterprises of Yang flood bridge still adhere to the strategy of going out, boldly expand the market at home and abroad, the overall development of the textile industry is healthy, and the trend is up, sales and exports grew year-on-year.

Xiao Xuan window houseware Co., Ltd. is a frequent visitor of various domestic and overseas exhibitions.

Zhang Jianlan, the head of the foreign trade department of the company, said: "going out is our company's development strategy. How to develop its own brand marketing abroad has always been the focus of our thinking.

Taking the brand image of Xiao Xuan window to participate in the exhibition abroad, it is very beneficial to expand the market abroad. "

The head of red and blue printing and dyeing Co., Ltd., told reporters: "we attend various exhibitions every year. The schedule is very full. We have participated in the Hongkong spring fashion show and the China Fair. Next, we are going to participate in the exhibition in the Middle East, Japan and the United States. Many of our excellent customers have met at the exhibition."

We must do our homework before going out.

The relevant staff of the County Commerce Bureau said that more than 40% of the orders from our county textile and garment enterprises came from exhibitors. Apart from attending exhibitions such as Canton Fair, going out to participate in the exhibition is also an important source of foreign trade orders.

The industry believes that going out to participate in the exhibition is an important way to show the brand and elegant demeanor in an all-round way. It is very important for developing new markets and meeting quality customers.

But before the exhibition, we must make preparations for "pre class preparation". We should analyze the nature and characteristics of the exhibition and take part in it in order to explore the business opportunities in the core of the market and not to let exhibitors become mere formality.

The relevant person in charge of the County Commerce Bureau believes that the demand for Chinese textiles is rising and decreasing, with the emerging markets such as Russia, Brazil, India, South Africa and other BRIC countries as the main leaders. If the enterprises can join together in a form of industrial clusters, the effect and influence will be better.

Zhang Lifen, general manager of County Huaxin dyeing and finishing Co., Ltd. believes that it is not enough for enterprises and products to go out. It is also necessary to directly face consumers through independent brand marketing overseas, so as to achieve higher profit margins.