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Thailand: Strong R & D Capability To Ensure Quality

2012/3/13 10:59:00 16

Recommended enterprises: Anta, XTEP, 361 degrees, Hongxing Erke, del Hui and so on.

Reasons for selection: as the first shoe material enterprise to be listed on A shares in China, the strength of Limited by Share Ltd is reflected in many aspects. Its excellent R & D capability and excellent quality guarantee are the main reasons for the long-term choice of Anta, XTEP and other key customers.

Is it closely following the market or leading the market?

market

In depth, R & D, traditional industry technology, and based on "environmental protection and low carbon" put forward "

fashion

"Health, safety" research and development concept.

To break through the pure "product R & D" mode, increase the new materials, especially the environmental protection type.

Material Science

Development and application of research efforts.

According to the briefing, Teya jointly held the R & D interactive meeting of the school of chemistry, Xiamen University. In a timely manner, through market feedback, we constantly adjusted the direction of research and development of soles, and better provided consumers with quality products.

According to the market performance, Thailand will make a summary with the brand shoe enterprises, and according to the customers' preferences, put forward the corresponding solo development trend and functional requirements for brand reference selection.

These requirements, first of all, are tested by the school of materials, Xiamen University. Under feasible circumstances, the company has developed a number of soles for business selection according to market demand and fashion trend, and finally scale production.

Ding Jianping, deputy general manager of Thailand's stock, said that all times, he was demanding himself with high standards.

For many years, at Anta,

XTEP

When brand companies are growing, they are developing at the same time.

"A pair of

shoes

The technical content is mainly in sole, so a sports goods brand that wants to be bigger and stronger must pay attention to the development and production of sole.

Ding Jianping said that in the research and development of sole, Thailand shares each year allocate a lot of money to pay for R & D expenses. When you consider the interests of the brand, everyone's interests are really tied together, so the cooperation is more and more enjoyable, and the win-win effect is obvious.

In addition, in 2005, Thailand pioneered the establishment of technology centers in the industry. In August 2008, Thailand was recognized as the first solo enterprise technology center in Quanzhou. In December 2009, Fujian was recognized as a provincial enterprise technology center.

At present, Thailand is

Fujian

At the same time, it has one of two sports shoe soles at the municipal and provincial level.

Star product: Tai Ya outdoor series

Product Description: the Tai Ya outdoor series has four outstanding performances, namely, land grabbing performance, stability performance, drainage performance and cushioning performance.

In order to improve the performance of land grabbing, the bump block design was used to increase the friction force, and the large size RB and particle shape were added to improve the stability of the whole sole.

It is worth mentioning that we should give full consideration to the comfort and convenience of outdoor sports. We should give full consideration to water drains in the design of fluted ditches. At the same time, we should choose elastic materials for the heel and slow down the impact force with the bow shape.

This series of soles also uses RUNUP run-up, cushioning and propulsion system exclusive technology. This is a midsole system with TPU clip blocking shock absorber material, which plays a role of cushioning and pushing in the whole step. Compared with traditional cushioning, structural components can provide a more stable and longer buffer and propulsion.