Clothing Window Design: The Installation Art Of Dreamer

Shop windows are hallucinogens for department stores' public hypnotism.

Whether it is the wife of the shopping spree, or a child who has been reluctant to leave her eyes for a long time on the side of the window, her husband who is usually shopping, and even a sad passerby...

When everyone looks at them personally, it is no longer just seen.

This is their whisper to passers-by.

So if you think this is just a way to promote sales, it's only half way to let the Shopaholic shop every year to wantonly vent their desire to shop in a festival of cutting down trees.

No one can deny that window dressing devices that are beautiful are not art.

Behind this magnificent dream is the display of space installation art jointly created by the world's top department stores and artists.

In the four sides of the street, gorgeous, visioned or grotesque atmosphere is like a circus performance solidified under the lamp.

In the next two months after the Christmas bell strikes, the city will not go to sleep as long as the lights of the Christmas window are not extinguished.

In the name of Christmas

Shopaholics won't miss crazy buying in the name of saint.

In the Christmas season, it's like a Chinese shopping before the Spring Festival.

In the US, the first day after Thanksgiving is called "black Friday" every year.

The name comes from the color of business bookkeeping, red indicates loss, and black represents profit. Therefore, "black Friday" actually means "Wang Li", which marks the beginning of the Christmas shopping season.

From this day, Christmas season promotions will start and will last until Christmas and new year's day.

In Europe, where the atmosphere of Thanksgiving is lighter, the Christmas sales season began in November. The Christmas lights on Regent Street in London had been lit as early as November 8th this year, marking the start of nearly two months of Christmas sales season.

According to the British media reported on December 12th, due to a sluggish economy, about 1/3 of the British people will be indebted to buy Christmas gifts this year.

But debt does not mean abandoning this tradition.

Because unlike China's red envelope culture, Christmas gifts in western countries such as Britain and the United States are the most important words in festivals.

For example, when you are in the Chinese new year, you can wrap up a red envelope for your child. On the other side of the earth, parents will be brainwashed to prepare gifts.

At Christmas, families have traditional customs of giving gifts.

Because of this, choosing gifts is a major event in the western countries at the end of the year.

In this season, the window of department stores is the important basis and means to attract people to buy goods for themselves and their families.

Window design: Installation Art of dreamer

Before the first World War, Paris's old Buddha had sent 25 thousand francs to search for pilots who could land a plane on the roof of a department store to attract crowds. Such historical archives certainly do not make people believe that it may fall into the gloomy stream later.

This year, the protagonist of the Christmas window in Paris's Lafayette department store is a rock puppet puppet of Chinese American designer Andrew Jan, playing a rock punk style.

Paris spring department store looks more like this year. The spring department store in Osman street, Paris, unveiled the Chanel themed Christmas window. The doll with Karl Laagerfeld as its prototype appeared. On the day of the unveiling of the window, people visiting Halloween Parade gathered around the entrance of the business hall.

It is reported that the old Buddha's department store in Xidan, Beijing will open in 2013, and wonder if there will be such a wonderful display in the capital of China.

Here in New York, a magic show is displayed in the window.

This year's Christmas window in BergdorfGoodman on Fifth Avenue is the theme of "Carnival of animals" by David Hoy (DavidHoey).

The dreamer's visual artist has designed windows for this department store for 15 years.

A group of stuffed animals dressed in high fashion, create a narrative Winter Fairy Tale Wonderland under the snowy white halo: five main parts: "brass zoo", "ice breaking", "testing water", "teacher's pet", "artist and model", starting from 57 street, showing a chapter in a Street window.

This is the result of the BergdorfGoodman team's preparations for a whole year.

The beauty of window installation art has been applied to the extreme, and passers-by have become a fascinating art audience.

London, Britain's century old shop Selfridges is probably the world's largest department store that invites artists to design their own windows, and even invites scientists to create window art.

In fact, even if it is not Christmas season, the artistic atmosphere of Selfridges window is quite strong on weekdays. For example, the dream window designed by JaneBirkin, the daughter of star JaneBirkin last 1960s, is impressive.

Selfridges also organized students from Prince Welsh's School of painting to go into the window to paint pictures - people watching the windows lift their babies up to make portraits of people in the windows.

This year, Selfridges's Christmas window is white and quiet in a colourful window of a department store.

A senior executive at Selfridges once said that it is not just window shopping that helps sales, but also the atmosphere.

Under the backdrop of economic depression, a good department store should help people escape from any pervasive sadness and depression for the time being.