Foreign Shoe Enterprises Expand Overseas Sales Outlets Against The Wind

The European debt crisis is becoming more and more intense, and the foreign trade industry is in a frigid fashion. But Wen Shang went against the wind and went abroad to set up overseas. Marketing Dot. "These overseas Wenshang marketing points adopt the way of" overseas delivery and overseas settlement "to increase the trade stickiness of enterprises in the country and absorb more international orders resources. At present, the representative office of overseas trade of shoes and clothing in Wenzhou has been absorbed into many European countries. Order 。

Meanwhile, more than 40 shoe companies in Wenzhou have been established overseas. company And the office opened more than 1000 counters, of which Kangnai group opened more than 200 stores in more than 20 countries. In addition, Russia's usurusk economic and trade cooperation zone, led by Kangnai group, has reached more than 20 domestic enterprises.

"Europe's business volume has decreased by 2/3 this year, but ASEAN's exports have doubled." Zheng Jiufang, who runs a foreign trade company in Ruian, said that the European debt crisis caused the European market to shrink, but the ASEAN market was in good shape. But Zheng Jiufang was not satisfied with trading in ASEAN. He ran to Malaysia as an investment in 2009.

With the formal launching of the China ASEAN Free Trade Area in 2010, trade and investment between Wenzhou and Malaysia are increasingly frequent. In April this year, the municipal government delegation visited Perak, Malaysia, and contracted a friendly city with Yi Bao City. According to incomplete statistics, a total of 9 overseas institutions have been set up in Malaysia, with a total investment of US $2 million 140 thousand.

"Our factory can produce 10 thousand pairs of slippers a day." Huang Zhiwu, chairman of Wenzhou Guo Ding shoes industry, is "old Africa". He sold his slippers to Nigeria seven or eight years ago. 3 years ago, he invested in more than 80 acres of factories in Nigeria, mainly producing slippers and rain shoes. Speaking of the reasons for building a factory in Nigeria, Huang Zhiwu said that Africa had a number of restrictions on imported shoes, and the tariff was also high. "In order to better expand the African market, we thought of African manufacturing and African sales." 3 years ago, Huang Zhiwu bought 80 acres of land in Nigeria, recruited more than 100 local employees, and began making roads in Africa.

At present, the average monthly wage of Nigeria's general workers is eight hundred or nine hundred yuan, which is much lower than the domestic cost. "Compared with local factories, we still have technological advantages." Huang Zhiwu said that they recycled plastic waste and reprocessed it into PVC raw materials to produce slippers. This will not only solve the environmental problems of the society, but also reduce the cost of raw materials.