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Fashion Celebrities Pform Designers To Fashion Adventure

2011/9/6 15:13:00 27

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Celebrity Fashion

Victoria Beckham

Celebrities

The price of the bag is enough to buy a new car.

No, you don't believe it.

When Vitoria Beckham announced her this month

fashion

The brand will launch a crocodile worth 30 thousand US dollars.

A leather bag

The price of this "fierce and fierce" is enough to shock people to recognize "celebrity" as "famous ape".

If you think there is nothing to make a fuss about, in July this year, the brand The Row, who was also designed by the famous brand, did not hesitate to launch the alligator bag with a price tag of $34 thousand.

Recall that when Vitoria just opened shop, even though the money was busy with both hands, it was not as strong as the ape arm today.

I still remember that in 2006, when Vitoria's fashion brand dVb just came out, it was still a shy look dominated by sunglasses.

A little more fierce, and I only dare to sell some skinny jeans by the name of Naomi Campbell's jade leg.

To tell you the truth, this is the safest attempt for most celebrities to enter the fashion industry.

Because at the beginning of the brand creation, there were three kinds of willing to buy their accounts: young, chasing stars and the spearheaded activists who didn't have so much money to fill Hollywood.

For example, the jeans designed by Jessica Simpson (Jessica Simpson) and the sports shoes launched by Kim Kardashian (Simpson) are quite friendly. Compared with the brand names of teenager idol Selena Gomez (Selena Gomez) and Miley Sellers (Miley Cyrus), which are flooding in the WAL-MART supermarket, they are close to those middle school students who are shy but are chasing the trend.

But Vitoria and The Row's Olsen sisters are not the first celebrities to compete with their names for a century.

Chloe Savini (Chlo Sevigny) opened a new store with a price tag of $400, while the suit jacket in Katie Helms (Katie Holmes) also priced $2950.

Although it is not lonely for the famous brand of stylish brand, but dares to enter the "five digit fashion" is still a minority.

After all, those who have spent tens of thousands of dollars to buy luxury bags are not necessarily interested in the bag of money.

With this spare cash, what brand to buy is not good, Herm e s, Delvaux or Balenciaga, to the elbow so hook, that style has gone.

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Olsen sisters

But the famous element of "celebrity design", coupled with the two golden suffixes of "limited" and "queuing", can make the fetishes unable to sleep at night.

In the reports of foreign media, many fashion buyers are breaking the bag for Olsen's sister's bag, even though the name "buying for a prominent family in Russia" is still stuck in the queue list.

The bags of The Row are only supplied in Barney's (Barneys) store in New York. Vitoria's bags, like Herm's s, need to be customized, and there is no waiting for a year or so, so it is difficult to reflect the rarity and preciousness of luxury.

Under such limited supply, women who are "money not problems" are more crazy.

No wonder Colin Macdonald, the buyer, Colin T. McDonald, regrets: "this is the luxury market, the price tag is not a problem, the key is that they have to get those things that are hard to get."

On the other hand, the evolution of Vitoria's personal image is also the selling point of this brand.

In this era of celebrity depreciation, she can be regarded as a rare success story with high-end combination.

Many celebrities in the 90s of last century were gloomy. Now her marriage and her devotion to fashion industry have become the cornerstones of the brand.

"When you see paparazzi shooting her (Vitoria) carrying a crocodile bag out of the airport, the scene basically covers everything that women want today: a reputable family, an impeccable wardrobe collection, and a luxurious life carried by private aircraft."

Tracey Rowlands Lomrantz, the fashion editor of fashion magazine Glamour, once said, "she is the best spokesperson for her brand in real life". (Tracey)

Nowadays, the high and low end boundaries of celebrity fashion brands have been blurred.

Tracy said: "the fashion brand of celebrities is no longer the traditional meaning.

Those who believe in their talent and fashion taste are launching a reasonable fashion adventure.