70% Chinese Brands Tend To Be Serious (Figure)

39% Americans love shopping. 70% Chinese brands tend to be serious.

Americans are portrayed as the ultimate consumers of the world, who use large areas of houses, walk-in closets, stuffed lockers, and shocking credit card bills to prove themselves.

The time magazine wrote.

But a new survey shows that the proportion of Chinese consumers who like shopping for clothes is two times more than that of the United States.

The United States: 39% of respondents said they liked or loved shopping.

In a recent global survey conducted by Harris Interactive, residents in many countries were asked if they liked shopping in the Harris shop.

In the United States, 39% of respondents said they liked or loved shopping, 30% said they didn't feel it, and the other 30% said they didn't like it.

Compared with China, 79% of the respondents enjoyed shopping for clothes, while only 3% said they did not like it.

All in all, Chinese consumers not only enjoy shopping more than Americans, but also do shopping in a particularly conspicuous way.

China: over 70% believe that brand is very important in shopping decisions.

This love for famous brands is obvious. Harris Corp survey shows that more than 70% of Chinese respondents believe that brand is very important in shopping decisions, while fewer than 30% people hold the same view in the United States.

All in all, these results are in line with a survey published earlier this year by CLSA, which is written in a survey: "the appearance of success will give you a high priority" regardless of whether you actually succeed or not.

It may sound incredible that 25% of the respondents who earn 6500 yuan (42 thousand yuan) a year are willing to spend 7750 dollars (50 thousand yuan) on a watch.

The way to show off experience and taste is to open Mercedes Benz, carry Louis's LV handbag, or wear a 4 Carat Diamond Ring and a $1550 drink, according to the CLSA report.

Unlike in the US and Europe, Chinese people usually do not show off their own houses. Their houses are relatively small globally.

The most important thing is to dress well and live a luxurious life in front of people.

Watches, jewellery, clothing, cars and famous wines are a good way to show off their wealth and get respect.

According to CLSA's statistics, the most important brands are: George Armani (Giorgio Armani), GUCCI (Gucci) and Boss (Boss) in fashion, Cartire (Cartier), Bvlgari (Bulgari) and MontBlanc (Montblanc) in jewelry; LV, Chanel (Chanel), Hermes, Hermes and so on in all kinds of luxury accessories.