The Size Of China's Fashion Market Was Close To 400 Billion Yuan At The End Of Last Year.

The Boston consulting firm recently released a report in Beijing that China will expand rapidly in the next 10 years as a result of the rapid expansion of the middle class and the rich. Latest fashion market scale It is expected to increase by about two times, and it will be close to RMB 1 trillion and 350 billion (255 billion 500 million yuan) by 2020.

Before making the above prediction, Boston consulting company has over 5000 different cities in China. consumption A survey was conducted. According to the report, the market size of China's fashion industry has increased two times over the past 10 years, reaching nearly 400 billion yuan by the end of 2010.

But the per capita consumption of clothing is still relatively low, only 1150 yuan a year, only 20% of the average consumption level in the United States and Britain.

Boston consulting firm believes that the expansion of the middle class and the rich will support the rapid expansion of China's fashion market.

It predicts that the number of middle class and affluent in China will reach 140 million in 2020. More and more middle class and affluent people join the fashion consumer market, which will improve the status of the Chinese market. In the next five years, 30% of the global fashion market growth will be provided by the Chinese market.

The report also points out that although some international brands and local brands are developing rapidly in China, there are as many as thousands of stores. But more international fashion brands do not have a large business scale in China, and some have not even set up stores in China.