Children'S Shoes Brand ABC Was Once Again Selected As "China'S 500 Most Valuable Brand".

In June 28, 2011, the Eighth China 500 most valuable brand list was announced in Beijing. ICBC ranked the most valuable brand in the year. The top five of the list included state grid, China Mobile, CCTV and China life.

It is worth mentioning that ABC has again been selected as "China's 500 most valuable brand" with 1 billion 477 million brand value. It has become the only Chinese children's product that has entered the list in two consecutive years.

It is reported that the list of China's 500 most valuable brands is selected and released by World Brand Lab, which has been held for 8 consecutive years since its first report in 2004.

The report shows that there are 25 brands in the relevant industry, including food, beverage, textile, automobile and so on. Among them, the food and beverage industry is still the most famous brand industry. A total of 82 brands were selected, accounting for 16.40% of the total number of brands selected.

With the rapid development of children's brand in recent years, it is expected to break through only one ABC family in the next few years.

Chain integration, rapid advance

Analysts pointed out that through the study of China's children's products brand, we found that chain integration and focus on channel sales and communication power become one of the reasons why ABC brand is ahead of the same brand.

Through early channel integration, ABC has formed a strong sales network.

In China's children's products market with huge potential, ABC has obtained the most direct recognition of consumers through the integration of regional superior product resources, and gradually occupied the dominant position in the market of children's shoes. The 2009 and 2010 children's shoes market has a comprehensive occupancy rate for the first time in two consecutive years.

At the end of June spring new product conference held in late June, ABC first released the new spring products in 2012 in the industry. Dealers from 1500 people all over the country set a new record for the number of participants in the children's shoes and clothing products industry, which undoubtedly set the first shot for the brand of ABC in 2012 to create market glory again.

At the same time, ABC has repeatedly made new moves in marketing methods to win the full hall.

In March, ABC became the strategic partner of China Internet TV CNTV children's channel. With the great influence of the latter, ABC not only expanded its audience, but also built up an interactive communication system with the CCTV children's channel and the provincial children's TV station. On the one hand, it seized the new network media resources, and on the other hand, it enhanced the brand awareness.

May

Big love culture boosts brand

"Taking care of one small step and changing the world is a big step" is the philosophy of ABC.

ABC brand has always adhered to the brand proposition of "love", and is committed to helping Chinese children grow up healthily, integrating social responsibility into the brand concept of ABC, and giving thanks and feedback to the society with practical actions.

In March 10, 2011, the ABC brand "love group" came to the "love house" of "angel mother" special fund "angel mother" in Beijing, and sent the love of the ABC brand to the "Angel Baby".

In June this year, ABC brand once again joined the China children's charity relief fund's "hope fulfillment" special fund to jointly create the annual public welfare donation plan of "hope to fulfill ABC China line", which has been launched in three places in Inner Mongolia, Shanxi and Guizhou, and has sent love and warmth to the children in the poverty-stricken areas of three provinces.

Through a series of public welfare activities, ABC brand not only conveys love and concern, but also sublime the brand culture to a higher level, because the brand idea of love has been spread in three dimensions, further enhancing the brand awareness of ABC.

As Xu Haiyun, vice president of ABC, said, "brand marketing activities can be linked to public welfare, social responsibility, and healthy growth of children.

This is the responsibility and obligation of a caring brand.

Love is a kind of power that has the function of pmission. This kind of love activities will always be passed on in our enterprises, because we always believe that we should take care of our children's small steps and change the world's great strides.

In the absence of corporate social welfare and social responsibility, ABC's persistence and persistence in public welfare will undoubtedly play a good role in promoting the establishment of its love brand.