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North Unveiled The Sixth Shenzhen International Brand Underwear Exhibition

2011/6/21 16:19:00 87

North'S Development Concept Of The Sixth Shenzhen International Brand Underwear Exhibition

21-23 May, Dongguan

North clothing

North, a brand with limited company, has participated in the sixth Shenzhen international brand underwear exhibition. Its professional quality and fashionable style are welcomed by businessmen in the industry.

"Luxury North"

Brand underwear

The overall design style is based on the concept of "elegance, understanding and fashion". It is designed to provide healthy, comfortable and stylish underwear for mature intellectual women of 25-40 years old.

"Luxury North" product style tends to the modern urban style of Europe and America, and integrates the fashionable elements of China's local modernization.

Fashion trend

The elements of Chinese mainland can be seen in detail.

"Luxury North" is a high-end underwear brand of Hongkong Zhongwei international. Its products have been sold well in Europe, America, Germany, France, Spain and other European and American countries, with an annual export volume of about $60 million.

Based on the strategic requirements of the company's overall development, and through the rigorous market investigation and the full packaging of the consulting companies, in 2008, "Luxury North" launched the strategy of brand local marketization, pushing the market with new product quality and style.

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Under the worsening environment pollution and material safety, the product design concept of "Luxury North" has returned to the concept and put forward the principle of "healthy, comfortable and fashionable" product development.

The product's surface and auxiliary materials are based on the leading textile technology and printing technology at home and abroad, imported into the Asian women's body database, and the most advanced 3D stereotactic technology of human engineering is used to adjust and shape the perfect shape of women so as to ensure the product's environmental protection, health and comfort.

At the same time, "Luxury North", with the help of many years of marketing experience in Europe and America, actively seized the fashionable elements of fashion in Europe and America, and blended them into the aesthetic concept of Chinese Oriental beauty, so as to create a fashion sense of the products, enabling women to enjoy the feeling of healthy and comfortable underwear, and to show the inner elegance and cultural charm of mature women.

For faster and more comprehensive "Luxury North" healthy and comfortable underwear products to market, in the channel strategy, "Luxury North" introduces the concept of brand franchise, actively develops the market through direct channels, franchised regional agents, franchising and other channels, and puts forward the market development preferential policy of "100 shops to build together", in addition to striving to provide healthy, comfortable and stylized underwear products for the majority of women in the country, it also provides the small and medium-sized investors with the joy and achievement of underwear business.