China'S Clothing Industry: The Times Have Changed &Nbsp; Also Talk About Experience?

Over the past few decades, China's apparel industry has accumulated rich experience in its exploration and practice, which has led to fewer detours and accelerated the pace of industrial development.

For example, let us know that when the old brand development reaches a certain market bottleneck, re operation of a brand may help to expand the market share of the enterprise; it is understood that the brand is not only to produce material products to the people who need it, but also to create a spiritual wealth for those who have dreams.

But in recent years, we have found that past experience seems to be getting more and more inaccurate. Just like the luxury that has always been flaunting its own "blood", it has started to talk about marriage and marriage for the M & A; the stereotyped Burberry is also in China.

Beyond our experience, there are too many things. In the final analysis, the times have changed, and the environment, conditions, markets and trends have all changed.

Is experience inconsistent with the times? How much more is there in our decades of accumulation?

In fact, clothing production has a long history in China, but as a matter of fact,

At this time of 2009, the financial tsunami slowed down. We made a feature article shop.

Because we find that in the downturn of the industry, those brands that are able to turn the tide over the fallen are highly effective in channel construction: they first make channels and accumulate sufficient strength to enhance their brands.

This kind of operation which is contrary to the normal development order of brand in special industry environment, but has proved effective also, has become our valuable experience.

Two years later, we are still concerned about the channel, focusing on the terminal, focusing on all aspects of the store.

Two years ago, experience tells us that stores, outlets, channels and terminals are the most important resources for enterprises.

At the same time, we found that unlike the two years ago, an era based on "shops", which is based on a large number of clusters of stores, is slowly opening the curtain.

This requires us to rely on past experience and invest in prudent development, and gradually shift the strategic focus of stores to improving the profitability of single stores.

If we connect this development vision with "old", it will make us feel more important and valuable.

As Xi Liu and Xingcheng, two old markets and production bases are trying to apply their old experience to new practice, thus leading to a new road in this era.

Therefore, we still cherish experience, because they are the crystallization of Chinese clothing decades of practice, condensing the wisdom and struggle of several generations of Chinese costumes, but we never rely on blind obedience empiricism, because something deeply rooted in our consciousness may be wrong from the beginning.

Last month,

What kind of experience and what experience should we abandon in the wheel of the times? We need to think about this problem well.