The Most Direct Emotional Communication Between Consumers And Consumers Is That They Want To Communicate With Consumers.

A few days ago, when I turned on the computer, I suddenly noticed that my 360 security guard often wanted to change logo.

As an old user of 360, it is unavoidable to see the news: why should the product be used properly? Why do we have to change the trademark? Is there any major change in the enterprise, or is it a decision maker else?

I wonder if readers have noticed that in recent years, famous people from all walks of life have known.

Look ahead again, since last year.

Of course, in what way, naming this phenomenon is not important. It is important that every enterprise has a potential value system behind its bid replacement.

Today, China has become a hot consumer market in the world. After nearly 30 years of rapid development, the product strategy and consumer values are constantly changing.

In the clothing industry, convenient and well-developed channels of information exchange make people's consumer psychology sensitive and changeable. In most cases, people's consumption orientation is actually full of fastidious and querying.

If a company shows people in an old-fashioned way, it is hard to get closer to consumers, let alone grasp the complicated inner thoughts of consumers.

It is different from the passive replacement of enterprises in previous years. This round of business change is mostly positive and positive.

The increasingly strong domestic market is full of opportunities, and the competition among enterprises has become more intense.

Obviously, it is obvious that if we want to enhance the consumer's awareness of the brand, and then stimulate their deep sense of belonging to the brand, changing the new logo that is in line with the characteristics of the times is the most direct way.

Therefore, this wave of change shows that enterprises are eager to communicate with consumers directly and hope to establish intimate and deep emotional connections with consumers.

Over the years, whether clothes or other products have been done, domestic brand enterprises are talking about the brand culture connotation in front of the media.

Some people think that the key to a brand's connotation lies in how to tell a good story, but this is only the most basic understanding of brand connotation.

The changing trend also illustrates the fact that apart from touching brand stories and visual logo, making a brand needs a feeling that lets consumers love you.