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Is China The Most Luxurious, Or Is China "Extravagant"?

2011/4/19 14:22:00 52

Experts predict that after surpassing the US for the first time in 2010 and ranking second in the world, China is expected to surpass Japan this year to become the world's largest luxury consumer.

Once upon a time, there were more and more reports on luxury consumption in China, and it was not the first time that China was about to overtake Japan as the world's largest consumer of luxury goods.

Such news is of course disturbing. After all, in a developing country like us, extravagance and extravagance mean the loss of traditional humanism.

But is China really so extravagant?

I doubt it.

Sort out the so-called "

China's most luxurious

"Definition" is mostly foreign business organizations or media.

The 2010 commercial blue book released by the Chinese Academy of Social Sciences pointed out that the total consumption of luxury goods in China in 2010 was 9 billion 400 million US dollars. Whether it was the actual survey or cited the data of foreign institutions is also questionable.

More and more foreign luxury goods companies claim that apart from a few wealthy Chinese, white collar and middle class have become the main force of luxury consumption. They are mainly white-collar workers with a salary of more than 600 dollars a month.

I don't know if there are any facts about the "information", but I know that white-collar workers with a salary of $600 a month will not be able to afford pure Cuban cigars, Scotch whisky and Gucci bags.

It is one thing to consume and another to buy.

Especially now, the group of 20~40 years old is under the tremendous pressure of high housing prices, high medical fees and high daughter education fees. How can they become luxury consumers?

The author's income is not low, but definitely does not spend tens of thousands of yuan to buy a bag and put it in his hands.

In my social circles, people who use luxuries are not, but after all, they are only rich individuals.

We must admit that luxury goods have a large market in China.

For example, those rich people and their "

One born with a silver spoon in one's mouth

They are all fond of luxury goods, but it is unlikely that they will be promoted to become the "world's largest luxury consumer".

Judging from the situation abroad, in Japan and Europe and the United States, the main group of luxury goods consumption is middle class and above, while the middle class in China is actually "middle class" with low consumption power.

It is hard to believe that a market that relies only on the support of a few high end rich people and loses the support of the middle class will become the most potential luxury market in the world.

It's so extravagant that maybe there's nothing to say.

Luxurious

There are many news about luxury consumption in China, but these "forecasts" or "Statistics" are mostly commercial hype.

How many percentage points does China's luxury consumption increase every year and how many billions of dollars it consumes? Why do foreigners know more about it than Chinese people?

How much moisture do these data have?

Think of these years, foreign luxury goods merchants swarm into China to start sales promotion, let us not doubt whether this is not a consumption trap, trying to drag us into the quagmire of luxury consumption.