Revenue Increased 26.1%&Nbsp; Anta Accused Of "Wan Shop Era"

The annual report released by Anta sports (HK.2020) shows that turnover has increased by 26.1% to 7 billion 408 million yuan, and net profit has increased by 24% to 1 billion 551 million yuan. From the overall operating data, Nike, Lining, Adidas , Anta The four major sporting goods brands have consolidated their dominant position in the Chinese market.

Ding Shizhong, chairman and CEO of Anta's board of directors, expects that the overall growth rate of China's sporting goods industry this year is expected to be between 10% and 15%. It is believed that Anta will win the same trade. It is estimated that the order volume will increase by 15% - 20% in 2012. Referring to the view that industry growth will slow down, Ding Shizhong believes that compared with developed countries, China's sporting goods industry still has great potential to tap. He stressed that Anta is confident that it can win the industry because it is the most accurate and cost-effective company in the market.

Financial reports show that Anta Last year, it sold nearly 40 million pairs of shoes and more than 5000 garments, 11% and 27% higher than the previous year. The data mean that every 15 Chinese people own a Anta product, regardless of age, age, sex, and age.

In March 28th, according to the special Statistics survey conducted by the China Federation of Commerce and the China National Business Information Center for the sale of goods in more than 5000 large retail enterprises in 2010, Anta gained the first place in the market share of the domestic tourist sports shoes market with the comprehensive occupancy rate of 10.33%.

Ding Shizhong also said that Anta plans to expand Anta stores, children's stores and sports life stores to 8200, 500 and 1000 stores this year. In addition, the store is expected to increase to 300 by the end of the year. The number of stores in Anta's sports brand will break through 10000 and enter the "Wan shop era".

At the same time, Anta also paid attention to women's market segments, trying to explore the huge potential of this emerging market. Recently, "Diving Queen" Guo Jingjing, "Dolphin Princess" Jane Zhang joined the Anta family, will join hands. Golden Flower Zheng Jie jointly endorsed the Anta women's sports series. This is a group of consumers occupying half of the population. Their physiological functions and psychological motives are quite different from the traditional ones.

Data show that at present, the annual output value of sports industry in China accounts for less than 1% of GDP, which is nearly 10 times that of developed countries in Europe and the United States. It is estimated that by 2020, the scale of sports and related industries in China will reach 2 trillion yuan, and a group of sports backbone enterprises and enterprise groups with international competitiveness will be produced to form a group of sports product brands with Chinese characteristics and international influence.