Clothing Brands Have Touches The Net &Nbsp, Sharing Passenger Flow Is Quite Labor-Saving.

　　 online shopping The great potential of the market has not only kept the Department Store coveted for a long time, but also accelerated the pace of the production of clothing brands. At the end of March, GAP, the newly established US brand, had just entered the Chinese market. After introducing its online store synchronously, it began to "double pronged" to seize the share of the online shopping market.

In fact, in addition to UNIQLO, GAP, Lining and other brands in the online shopping field "walking on two legs", such as Adidas and other brands are also using the platform for online sales. Armani's online shopping is only sold on its own online shopping platform. While the traditional clothing brand "touches the net" at the same time, fans such as fan Kai pin, Marceau and other online brands are constantly strengthening their inherent advantages and defending their territory.

Clothing brands are touching the net.

In the US market, the annual net income of online shopping can reach US $7 billion GAP. Although it has just appeared in Beijing and Shanghai, it has begun to gradually improve the online shopping system.

After GAP entered the Chinese market, it was only in the Beijing and Shanghai As a big international brand, its store has huge investment, and it is difficult to go deeper into the lower market. In order to catch customers who can not buy goods from physical stores, GAP has introduced its successful online shop in the United States at the same time, while satisfying the shopping needs of consumers in other parts of the world.

In the new field, the traditional clothing brands are attacking the city and pulling out the village. However, the growth of brands such as fan Xin pin, Marceau and other online shopping starts to show the trend of penetration into the store. At present, Marceau has set up counters on the world trade scale.

In addition, the trend of vertical B2C websites challenging traditional online shopping platforms is more and more obvious. According to Zhang Shulve, chairman of masa Marceau, the sales volume of masa Marceau is expected to exceed 400% this year, and its turnover will reach 500 million -7 billion yuan.

Ai Rui recently released 15 major e-commerce websites in China. At the end of last year, nearly 30% of the vertical class B2C such as Masa Marceau and so on, formed a tight position on the giant camp, and the gap between the vertical category and the integrated giants was accelerating.

Sharing passenger flow is quite labor-saving.

At present, in the domestic market, in addition to fan Ke pin pin, most of the brand's logistics and distribution still rely on the three party, such as Shun Feng and EMS. Although cooperation with experienced third party logistics will greatly reduce brand operators' operational input, some problems will follow.

According to one analyst, before the big festival, most of the logistics enterprises will encounter the situation of pressing goods, which will lead to the delay of delivery time. Moreover, the choice of the third party logistics will increase the cost of goods purchased by consumers. Landing multiple brands online store saw that in order to ensure the quality of goods distribution, many brands chose to cooperate with large logistics enterprises such as Shun Feng and EMS, but the freight rates of these brands were not low.

Compared with these factors, the third party logistics can not provide consumers with real-time return service, and it is also a difficult problem for brands to seek online business development. In fact, for department stores, the establishment of a perfect replacement service system has always been a goal pursued by the mall. At present, the Cui Wei building and the contemporary shopping mall, which are relatively perfect in the system of return and replacement, have a good reputation in the minds of consumers. {page_break}

Online shopping bottleneck to be broken

Business experts predict that during the "12th Five-Year" period, the online shopping business will maintain an increase of three to 40%, and the total scale will reach at least 2 trillion yuan. "At present, the proportion of apparel online shopping is less than 10% in clothing retailing." Zhang Yanping, an e-commerce analyst, said. In fact, although clothing online shopping has become the hope of many brands to tap new profit points, but if domestic clothing brands want to go further in this field, they still need to solve the problem of the gap between online goods and actual goods.

In the interview, many consumers have encountered the difference in the style, color and texture of the products that they see on the Internet. Another consumer said that although the uniform size of clothing, but the brand is different, there will still be subtle differences.

It is reported that at present, there are businesses in the market trying to go through the stage of traditional online shop displaying products with static pictures, but this can not fully satisfy consumers' experience needs for important shopping links such as fitting.

Liu Hui, a business consultant, said that in the more developed commercial America and Japan, the technology of virtual network platform is more advanced, which provides virtual fitting service for consumers. After wearing the sensor, the machine uploads the waistline and leg circumference information of the consumer through the network, and the corresponding network virtual platform will automatically select the appropriate size for the consumer.

In the industry view, with the continuous upgrading of technology, clothing brand online business will become an increasingly important source of income for enterprises. However, efforts to upgrade technology and accelerate the change of consumer shopping habits are far from enough to rely on several brands, but require concerted action by the whole industry.