Gong Dingyu COO: Maternal And Infant Electronics Should Not Be Platform Based.

Whether 3C digital or

Maternal and infant supplies

Do not take two to one heart.

Reporter: we noticed that now Dangdang, Jingdong mall, Mcglaughlin and other B2C enterprises are taking an open platform, introducing a joint business mode to enrich the types of goods, and bringing new profit growth points through the collection of service charges.

Will you also take an open platform mode?

Gong Dingyu: you will focus on the baby industry. We will not set foot in the department store industry.

I think the market is large enough in the field of maternal and infant supplies.

Some e-commerce businesses believe that the more goods, the better, but the maternal and child industry is not necessarily the case.

If the open platform introduces some partners who are not strict in product control, there will be a mixed look.

Maternal and infant products are special industries related to the healthy growth of children. Therefore, maternal and infant products industry should pay more attention to concentration, and businesses should let consumers choose products that are not at ease, rather than thousands of choices. This is the difference between products such as mother and infant products and books.

Training for internal strength sprint

Reporter: another red child of the e-commerce enterprise of the mother and infant products industry has been making strategic adjustment recently, not only weakening the traditional catalogue sales, increasing the operation of the online platform, but also splitting the mother infant business and the department store business.

The speculation is that the red child's split is to prepare for the listing. How do you see the adjustment of your opponent? Will you like to take a similar approach?

Gong Dingyu: I am not quite sure about the way of doing business, but for the friends of Yue, we will not divide the brand into several brands, because building a brand requires huge investment and the cost of splitting is too high.

In addition, from the perspective of corporate listing, splitting may lead to related pactions, which may not be conducive to listing.

Reporter: are you ready to go public?

Gong Dingyu: he is indeed preparing for the listing. After listing, social capital can help the development of enterprises. It is an important strategy for the company.

This is very important for a consumer brand.

At present, the company is not only preparing for financial management, but also doing internal work to improve enterprise management level.

Chain is "big group buying".

Reporter: there are not only chain stores, but also outlets for online shopping and catalogues.

With the change of consumers' online shopping habits, will music friends increase online business?

Gong Dingyu: the needs of consumers determine the direction of the company's resources.

The company strongly feels the need for customers to shop in stores, especially stores that are all good and consumers can buy them safely.

During the weekdays, consumers may choose to shop online and shop directly to stores at weekends. Therefore, the multiple needs of consumers determine the company's need to provide a variety of access services, which is the characteristics of the maternal and child industry.

Mother infant products should be linked together with e-commerce to develop together.

After the chain can expand the scale of procurement, the savings of the circulation cost can make profits for consumers.

Reporter: now many traditional enterprises are trying to touch the net. What trend do you think will happen in the future of e-commerce and chain?

Gong Dingyu: chain can reduce commodity circulation and reduce costs. In fact, it is also a concept of "big group buying".

In the future, Internet based e-commerce and chain will keep pace.

From the top ten retailers in western countries, only Amazon is a pure e-commerce enterprise, and 9 are mainly offline businesses, supplemented by e-commerce.

From the perspective of the development of e-commerce enterprises, the cost is not low, and the occupying capital is higher than that of the traditional retail industry.

Abandoning the "businessman" mode

Import foreign trade products

Reporter: compared with other commodities, is the consumer's sensitivity to the price of mother and baby products weaker than quality? How can the balance between quality and price be balanced in the situation of homogenization competition between mother and infant?

Gong Dingyu: the customers of mother and baby products are also sensitive to the price, and the quality requirements of the products are also very high. This is different from other consumer goods.

In order to reduce the cost, the purchasing department of Yue you is not a "dealer" but a direct purchase to the coastal factories. The most obvious change is that about half of the products we sell are originally "Made In China" products that are provided to foreign consumers.

The "Kay Kay" children's clothing displayed on the cover of the "Yue you" catalog album is a product of a Shandong company exporting to Japan and Korea and exclusively for Yue you.

The global financial crisis erupted at the end of 2008, allowing foreign trade enterprises to try to sell domestic products.

But these factories only focus on production and do not do marketing. We take the initiative to find these enterprises to cooperate, not only to shorten the account period, but also to place orders according to the domestic consumer demand, which requires professional procurement personnel and sufficient funds.

After reducing the cost of circulation, the original export commodities will be imported into the domestic market to provide more cost-effective products.

Background link

Founded in 1999, Yue you first realized the Trinity marketing mode of "chain store + online shopping mall + direct purchase catalog".

The products sold include milk powder, paper anti urine products, food, washing safety electrical appliances, toys, baby clothes for pregnant women, and so on. There are 16 major categories, over 3 kinds of single products.

There are more than more than 530 suppliers in 21 countries around the world.