Ceng Fengfei Solo: FENGFEI Z Defines New Men's Wear

Practical and practical to meet the needs of these men. Design zippers on both sides of the skirts, so that men with big belly can sit down easily without the sense of shackles of traditional men's clothing. The sleeves are designed with sleeves and no shoulder lines, so they are more comfortable to wear. This seemingly simple but extremely challenging design of men's clothing was Zeng Feng Fei and his designer brand. FENGFEI. Z "Done the ultimate.

A few years ago, who could have thought that the Chinese men's clothing, which once once walked into the dust laden history, has renewed vitality under Ceng Fengfei's hands and has become the new Chinese men's suit that many successful men dream of.

Chinese new men's clothing full of practical function

This is not easy to see in other brands. Men's wear Style, it is not easy to use "Chinese elements" or "Chinese men's clothing" to define Ceng Fengfei's design. In fact, when you look at the men's clothing designed by designer Ceng Fengfei for his brand "FENGFEI Z", the most practical function of design for many men will surely be your deepest impression. The key words such as "advanced", "Chinese style", "fashionable" and "practical" have condensed Ceng Fengfei's design experience over ten years.

　　 Zeng Feng Fei Although the shop in Beijing is not small, it is not easy to find. It lives quietly in the corner of Beijing, a shopping mall famous for its collection of global luxury brands. I wonder if it was for this reason that Zeng Feng Fei seemed very willing to compare the relationship with his guests to a "fate". Ceng Fengfei's brand performance of half a month's sales growth of 200% is based on such seemingly endless fate.

According to Ceng Fengfei's customers, many people found the brand of "FENGFEI Z" in a way similar to "mistake". Zhang Shuxin, editor in chief of this newspaper, was one of them. After the first time he discovered the brand of "FENGFE Z" by mistake, he tried many things in a big breath, and said he was going to customize Chinese style clothes. I asked him how many points he could make for the brand. He said he could score more than 90 points. Although the picture can not be seen, it can be imagined that it must be a shopping experience of the guest and the host. By virtue of this fate, many government officials, celebrities and entrepreneurs have become loyal customers of "FENGFEI Z", including Zhang Yimou, Feng Xiaogang and Jet Li. {page_break}

Chinese style clothes favored by successful men

Ceng Fengfei's design is indeed extraordinary, which comes from his experience of designing men's clothing for more than ten years, and also from his accurate positioning of his customer groups. "My customers have some business executives, many of whom are interested in Chinese culture, there are directors of literature and art, and some government leaders. These people represent to some extent the image of China. On some occasions, they need Chinese dress instead of western dress." Ceng Fengfei, who is the most successful man in China, is the most successful man in China. Because of their age, education experience and social status, they still have deep feelings for Chinese culture.

"They have westernized, once they will pursue the world, but now they are more willing to pursue the right thing, only wear comfortable and comfortable, is their own clothes." This is also mentioned in the book "pleasant sensation of dressing up", "the pleasure that clothing brings is not always in the design itself." Pursue something that corresponds to your own culture. And the clothes designed by Zeng Feng Fei are the best to impress the hearts of these people.

If we only regard China's successful men as marketing targets, we believe that this is the original intention of many men's clothing brands to set up target customers. It is not so easy to please this critical group. But if you look at Ceng Fengfei's design, you will understand why this brand is so good in this crowd.

Body shape is also a kind of charm for men.

Practical and practical application of these men's needs is the greatest charm of Ceng Fengfei's design. Design zippers on both sides of the skirts, so that men with big belly can sit down easily without the sense of shackles of traditional men's clothing. The sleeves are designed with sleeves and no shoulder lines, so they are more comfortable to wear. Chinese style clothes are not suitable for putting the bulging wallet in the coat pocket, so Ceng Fengfei designs a card clip style in the pocket of the outer garment, which completely takes the place of the purse. If you look at the picture, you will never understand its beauty. Two men dressed in "FENGFEI Z" clothes will recognize each other's identities and costumes and laugh at each other.

"So I said design should be practical and unconventional. The purpose of my design is to highlight the temperament of successful men. Most of these men are over 40 years old. They can no longer wear clothes that are very fashionable and tailored to young people nowadays. The men's temperament that I understand also includes their figure, so I have to make these people dress, make them more comfortable and more tasteful. They will like it and buy it constantly. "

Ceng Fengfei, the president of the high-end shopping mall where the brand is located, compared the men's clothing designed by Feng Feng to the Xia Zichen of women's clothing, which obviously made Ceng Fengfei proud. "The new world can let me in, that is, my style is not what other brands do." Other brands may have one or two such designs, but no brand like me has 4 series of hundreds of designs. " And no one else has done Ceng Fengfei's design so practical and functional.

"There are still quite a few people in China who like Chinese clothes in the bottom of their hearts. Many people come to my shop and say," I think I haven't found clothes in 50 years and 60 years, but I found them here. " For a designer, this is the biggest affirmation.