Hebei Raoyang Clever Woman Sells Cloth Tiger Shoes To The Whole World.

Zhao Yanling, 47 years old, is Raoyang Yan Er yuan handicraft shop.

Entrepreneurship is hard and twists and turns.

Only the national is the world.

Raoyang county is the hometown of famous handicrafts at home and abroad. Handicrafts have a long history and are the cultural and artistic treasures of the Chinese nation.

Zhao Yanling was clever and ingenious in his childhood, and liked to do needlework. He was praised by his predecessors for making cloth tiger shoes when he was young.

After graduating from junior high school, she returned to her hometown, Zou village, and the greatest pleasure in her spare time was to do needlework, which laid the foundation for her future business.

In order to improve the production level, she also visited folk artists in Wuqiang, Cangzhou and Shijiazhuang at their own expense.

Looking at the cloth tiger shoes made by myself, she gave birth to her idea of going out of the countryside and opening a shop in the county seat.

Relatives objected, worried that she was "delayed in the city and delayed in the field".

After hearing the news, the Raoyang industrial and commercial bureau staff actively encouraged Zhao Yanling to enter the city to start a business, and suggested that she should start her business in order to promote handicraft products and avoid risks.

Zhao Yanling was determined to break through.

In June 2004, she rented the Yan Er yuan handicraft shop in the county town, and the business department handled the business license for its doorstep, which made Zhao Yanling eat a "reassurance".

At the beginning of their business, Zhao Yanling, who was scrolling and rolling in the countryside, was not afraid to bear hardships. He bought clothes from Shijiazhuang and Beijing, and became more and more prosperous.

Once, she attended a handicraft seminar in the provincial capital, and realized that handicraft art was also a cultural industry.

After returning, she made a survey and found that Raoyang, as the hometown of handicrafts, did not have a leading enterprise and a franchised store. Folk artists had no head, and a group of old artists were already seventy or eighty years old. If they did not organize their inheritance, many creative arts would be lost.

Zhao Yanling suddenly felt a great responsibility on her shoulders. She stood up to the pressure to dress her clothes, put the cloth tiger shoes and tiger tippers made by herself carefully, and concentrated on the sale of handicrafts.

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Taking advantage of stage to create characteristics to boost industry steps

At the very beginning, Zhao Yanling's handicraft stores had a big drop in profits.

She visited folk artists, and with the help of industry and Commerce Department, she walked out of two steps: first, to establish a handicraft creation base.

She has set up more than 60 training courses in various villages, such as Li Man, Guo Cun, Zou Cun, Nan Shan and Xiao Di, and trained more than 2000 rural women.

Her training is unique, on-the-spot training, on-site distribution of production materials, regular recovery, the establishment of a production network, so that the unique cloth tiger shoes, five poison shoes, cloth tiger pillow and so on have sufficient supply of goods; the two is to establish a distribution base.

In order to expand the popularity of handicrafts, Zhao Yanling went to Macao with the group to sell exhibitions, and established cooperative relations with Beijing foreign trade, Tianjin, Shijiazhuang, Shanghai and other cities, so that handicrafts have a reliable distribution base.

Practice has made Zhao Yanling deeply realize that the folk arts and crafts cause is healthy and sustainable development, and the folk demand is the endless market.

Folk arts and crafts need to be tilted to the public, with beautiful technology and practical collection. Only practical can ensure that the handicraft industry is bigger and stronger.

Therefore, she developed and developed the handcraft cotton cloth shoes suitable for middle aged and old people and teenagers.

Over the years, there are more than 200 rural women who make handicrafts cotton shoes for Zhao Yanling. Rural women can earn money by working on the Kang's head, resulting in good social benefits.

With the development of Zhao Yanling's handicraft industry, Yan Er yuan has become the leader of handicraft industry.

She always adheres to the tenet of "honesty and honesty and deception by virtue", the women who make handicrafts in rural areas, she teaches hands hand and hand, and helps the women who have first learned to make improvements.

Once, a customer from another province asked for a cloth tiger shoe, and Zhao Yanling told the women who created it.

However, when the customer accepted the inspection, it was found that the shoe pattern was not up to the standard and needed to be reworked.

Generally speaking, it is understandable to let customers add money or allow manufacturers to rework, but Zhao Yanling's decision is to lose money and not lose faith. She has paid thousands of yuan for herself, and both merchants and producers are convinced.

Exploration, innovation and development make Raoyang craft blossom everywhere.

After participating in exhibitions many times, Zhao Yanling found that handicrafts were exquisite and practical, but needed brands.

At this time, the Raoyang Bureau of industry and commerce also extended a helping hand and dispatched staff to door-to-door service to assist her in registering the "holy willow" trademark.

"Yu Sheng Liu" is an auspicious tree to exorcise evil and avoid calamity. It is rooted in the soil and grows in all parts of the world. Its vitality is strong. It means "taking root in Kyushu and growing healthily."

With a far-reaching trademark and a unique packaging box, Beijing's foreign trade staff have repeatedly praised the Raoyang cloth tiger shoes, five poisons shoes, cloth tiger pillows and so on to the United States, the United Kingdom, Singapore and other countries and regions.

The faster the enterprise develops, the more pressure Zhao Yanling will have.

She has subscribed to a large number of books and periodicals. Through study and research, we find that the environmental protection crafts shoes market is vast, and we must innovate if we want to develop.

She made use of the sole made of corn husk, the cotton soft and breathable, and the tiger head shoe upper made of pure cloth.

She also created "phoenix" shoes for female babies, which is loved by thousands of parents.

In this way, Zhao Yanling gradually increased the excavation, research and innovation of traditional handicrafts, successively created horse and horse crafts, cloth crafts, and so on.

Recently, Zhao Yanling decided to set up chain stores in big cities gradually, train more women to master traditional crafts, and make this cultural industry bigger and stronger.