[Draft]CHIC2011 China Clothing Business Forum Will Focus On Business Thinking Change.

The nineteenth China International Clothing and Accessories Fair (CHIC2011) is coming. At that time, many famous fashion brands at home and abroad will shine brilliantly. At the same time, all the fashion marketing elites will once again "Huashan sword".

Dealer wealth forum explores channel terminal changes

Taking a comprehensive look at the domestic consumer market, various arguments about "channel is king" and "terminal are king" are endless, and the market terminal behavior caused by the development of various business models has become one of the bottlenecks of the development of brand and retail enterprises.

Channel change has long been latent, and the future trend may be difficult to decide.

CHIC2011 China

At this forum, the leaders of the China clothing association and the famous economist Lang Xianping and other authoritative figures will conduct a high-level dialogue on the macroeconomic trend and the nature of the industry. The global clothing giant CEO will interpret the Chinese brand and the Chinese market; the famous scholars will put forward their own cultural views on China's clothing industry.

Around "

CEO Zhu Wenxin, an international brand management consultancy, will discuss the ten major business opportunities of China's garment industry in 2011 with participants at the clothing dealers' wealth forum. Some domestic and foreign feasible cash terminal modes will also be presented in the forum.

Buyer forum activates new thinking of clothing business operation

On last year's CHIC2010, the buyer's forum with "buyers in China" as the theme is a highlight.

The CHIC2011 China clothing buyer forum will continue to serve high-end clothing dealers, and the forum theme is from "buyers in China" to "buyers into China". From this change, we can see that the buyer mode is no longer an empty theory for Chinese clothing terminals.

The head of the joint conference of China clothing distribution retailers mentioned that it is easy to find out that the Japanese clothing terminal 15 years ago is very similar to the current domestic terminal when analyzing the history of clothing development in Japan in the past 20 years.

Today, Japan's traditional clothing terminal mode (direct, agent, trusteeship) has been on the decline, and the best seller is the buyer's integrated store. At the same time, they are defined as the F building (relying on the subway station's urban commercial space) sales mode is also popular, take the lead in the financial crisis after the vigorous development.

Taking the neighbour as a mirror and measuring the future, it is a period that the domestic garment industry has changed from "manufacturing" to "market".

In this forum, the organizers will invite Japan Waseda University to be a research assistance agency, and invite the professors, Yao Xiaoyun, Chen Peng, Zhang Yan, Shao Ligang and Zhou, who have overseas buyers' experience and domestic market experience, to explain the scene with the help of CHIC2011 live show brand.