American High-End Children'S Shoes Rush To China'S Market
U.S.A Shoe Brand Company Collective Brands In partnership with Li&Fung Retailing in Hongkong, this month, we will open a senior shoe store Stride Rite in Hongkong. Children's shoes In the US, it costs about 50 US dollars (NT $1500), and the company hopes that Chinese consumers who spend more than 100 dollars on a pair of Adidas or Nike sports shoes will also be willing to buy half a price for their children.
"China is not only an emerging market, but also an emerging market with pockets of consumers," the Financial Times reported in Collectiv. So it decided to promote the brand of StrideRite children's shoes to all parts of China, "MattRubel said.
According to the Boston Consulting Group survey, the 6 products that China's middle class and wealthy consumers plan to increase spending include clothing and footwear, attracting foreign consumer brands. Gap, the largest clothing retailer in the United States, opened its first branch in China last month, and plans to import its brand OldNavy and BananaRepublic into the Chinese market.
Another clothing brand Cherokee also plans to open up the Chinese market.
Bata, a multinational low-cost Footwear Group, has established a strong business in China, with nearly 250 retail outlets.
Collective Brands's brands include Keds, Saucony, Sperry, and discount stores Payless ShoeSource.
The group plans to add at least 700 new Payless stores in emerging markets in the next five years, including 15 stores in Indonesia next year.
Analysts pointed out that
emerging market
If at present, the Asian market will account for 42% of global consumption by 2030.
In the next 10 to 15 years, the middle class consumer in Asia will surpass the US population and have strong market potential.
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