Is The Development Of Madcap Going Crazy Or Stepping Down Like A Copycat?

In April 2010, fans signed Han Han and Wang Luodan for their endorsement.

And soon after the endorsement ad was launched in July, the style of its advertising copy publicity is that all objects are popular.

Fan Ke Cheng made his own brand image in the carnival of unknowingly netizens, and made a high effect brand marketing at low price.

The successful marketing of "all objects" detonated a new round of marketing layout for all customers.

In November 2010, van Geshi shook another round of Branding: in the more than 10 front-line cities, such as North, Guangzhou and Shenzhen, outdoor LED, subway LED, bus mobile TV, Han Han, Wang Luodan, "I am a fan" print advertisement.

According to the 2010 annual e-business industry network advertisement posted by Yuan Yuan Xin, the company has become the advertiser with the absolute advantage in 2010.

Knowledgeable in choosing a strong advertising campaign, it can be described as "the famous work" of everyone's sincerity. Besides, where is the "sincere experience" between which little people are interested, or where no one has broken through? That is "user experience".

"What is the most worrying thing about consumer online shopping? It's not quality. If there is quality problem, most brands will return it. Consumers are most worried about buying products that are inappropriate."

Dong Yiren said.

Van Cartson accurately grasped the mentality of the consumer, launched the "user experience": customers shopping, customers have no reason to return 30 days - as long as they are not satisfied, within 30 days of VANCL immediately returned, open the box try on - when the user receives VANCL's clothing, you can open the trial in person, feel satisfied with the re payment.

This is a precedent in the industry, and is quickly recognized by consumers. It can be said that "opening the box and trying it on" has made today's customer service.

Looking at the marketing strategy of everyone, paying attention to the construction of logistics system is another brilliant thing.

As we all know, logistics has always been a constraint on the development of e-commerce. Many Internet traders choose to cooperate with the third party logistics. However, there are many uncertain factors. With the rapid development of e-commerce in China, logistics problems are becoming more and more serious.

"At the beginning of the establishment of the company, we built our own logistics system and provided a good reputation service to the consumers in terms of logistics and distribution."

CEO, a network operator who cares about all customers, said that when the homogenization of products became more and more obvious, logistics has already become a key word for consumers to choose network operators.

"In fact, the success of Fan Cheng pin is because it wisely chose to strengthen the weakness that others did not care about, and did not do well in the good aspects of doing good things."

Chen Haichao commented on the marketing strategy of everyone.

{page_break}

Will customers take PPG steps?

The strategy of VIC was indeed successful: in 2010, sales of VCM reached 2 billion yuan, and it was bold enough to suggest that in 2011, the sales target would increase to 6 billion yuan, with a growth rate of 200%.

Every guest is successful.

In the time of the opening up of the game, the industry's concern for customers has begun to appear in the circle: is it possible to keep up with the back-up conditions for an unprofitable enterprise? Will the PPG emulator repeat the mistakes of PPG?

Despite the fact that we have been emphasizing "we have money", we have been worrying about how long it will last.

Such worries are not groundless.

Recently, problems such as the quality and design plagiarism of products have been exposed to the public.

Analysts believe that on the surface of all sincerity, the crisis has begun to breed in a boom.

Quality problems or design plagiarism are just the tip of the iceberg.

The biggest concern for the industry is the continuation of the PPG mode by the runner who runs. Will it follow the footsteps of PPG?

"PPG, which quickly won the market with its overwhelming advertising campaign, was also short-lived due to the breakup of capital chain and huge losses of business, and was born ad died in advertising.

It is not hard to see that the rapid rise and success of every guest is a sign of PPG's shadow.

Nanjing University Dong Yiren believes that this is the most fatal problem for everyone.

Fans of this company stressed to our reporter that everyone was actively learning from the experience and lessons of PPG failure. Every step of the development of customers is through rigorous scientific demonstration and real-time monitoring.

As we all know, like PPG, all customers take the business mode of "light company". Enterprises are looking for suppliers to do foundry. This link is prone to quality problems. PPG is precisely because of the problems of this link, thus gradually decline and die.

Although there are improvements in many aspects, the inherent risk of this model is inevitable.

Fans are very strict with suppliers, but there are still many quality problems.

Not only that, however, devotion to advertising is also a sign of PPG's craziness.

"At present, a large part of our financing is spent on advertising."

The information disclosed to our reporter by the relevant people of the fan marketing department confirmed its huge advertising strategy.

This can be known from a public statement.

Chen said that in 2011, fan Ke Cheng expects to invest 1 billion yuan in advertising.

When everyone was preparing for the 2011 market, many Internet traders began to deploy their troops.

In October 2010, Dangdang COO Huang said that Dangdang might launch its own brand of clothing or shoes in 2011.

According to people familiar with the matter, in fact, the PK competition of fan and Dangdang network has already started. Both sides have already entered the core area of the other party. Once Dangdang net enters its own brand of clothing, the "VANCL" of fan Ke Cheng will face fierce competition.

In addition to the competition among e-commerce peers, traditional clothing enterprises are also making hasty fast breathing.

As we all know, the Internet has made all sincerity, but the Internet has given the opportunity to everyone. Other traditional clothing enterprises will also have this opportunity.

Although there are not many e-commerce businesses in the clothing industry, many traditional clothing enterprises are beginning to have an interest in e-commerce. It is rumoured that many garment enterprises will enter e-commerce in 2011.

It goes without saying that this will undoubtedly bring impact to van ginghpin, a fierce battle between network operators or starting in 2011.