Li Ning Performs The Latest Online Advertisement To Establish The Brand Image In America
On December 13,
Recently, Li Ning invited famous American actors Donnell Rawlings and Gary Benob to co star in their latest online advertising, aiming to establish their
This advertisement has been widely circulated on Youtube, with nearly 30000 hits, and 26000 hits on Youku, which has been highly praised by netizens. This short advertisement is produced by Zanbaixi, a famous advertising studio in Los Angeles.
Li Ning launched this advertisement not to win movie awards, but to explore the market of the United States, the world's largest sports consumer. Let those American customers who are still in the dark know that there is a company in China far across the ocean that can provide well made sportswear. Taking this opportunity, Li Ning hopes to become a global brand at one stroke.
Apart from the star benefit and the high quality of the commodity itself, this advertisement does not have very high market competitiveness. When asked about the purpose of this advertisement in the Super Bowl, the spokesperson of Li Ning Company replied: "We seized the opportunity."
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