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MBA Class Of University Of Houston Visits Anta&Nbsp; American Business Elites Praise China'S Strength

2010/12/8 11:14:00 411

On December 7, Professor Yatsenko and his MBA students from the Business School of Houston Baptist University came to Anta for field exchange and investigation. Mr. Zhang Tao, Vice President of Anta Sports Goods Co., Ltd., made an in-depth exchange with the delegation on Anta's enterprise development model, scientific and technological research and development strength, China's sports industry development status and other issues. After witnessing the overall strength of Anta and learning about Anta's enterprise development strategy, business elites from foreign countries believe that Anta is becoming an enterprise worthy of attention and respect by global enterprises, China's sports industry market potential is worth looking forward to, and China's sports goods enterprises have brilliant prospects.

Houston Baptist University, located in Texas, was founded in 1960. It is a private, old American missionary school with a long history. HBU ranks among the "best universities" of Western School Research Institute of Newsweek. The purpose of this visit to China by the MBA class of Houston Business School is to deeply study the development of China's sports industry and explore the reasons for the rapid growth of China's sports goods enterprises in the past decade. As a leading sporting goods brand in China, it is also one of the most representative Chinese sporting goods enterprises, Anta It has become an important stop for this exchange and investigation. During the investigation and exchange, Anta's brand growth path has become the focus of many business elites.

When I learned that in the just concluded 16th Guangzhou asian games At last, Anta provided a full set of award-winning equipment for the Chinese legions at the Asian Games. The award-winning clothes named "Holy Flame" once accompanied Chinese athletes to the highest podium again and again, becoming a symbol representing the essence of sports and demonstrating the strong strength of China's comprehensive sports. The atmosphere was immediately warm. The delegation said that Anta signed with NBA superstar Kevin not long ago Garnett, let more Americans know the brand Anta, and we are very looking forward to the brand image of Anta in 2012 appearing on the London Olympic Games, so that people around the world will know Anta, because Anta is an enterprise with strength and strategic vision.

Yatsenko is a respected old professor in the Business School of Houston Baptist University. He has always been concerned about and studied the development of China's sports industry. This time, Anta was chosen as an important stop of our trip to China, Professor Yatsenko believes that it is obviously imperative - "because we have seen that a number of outstanding Chinese sporting goods enterprises are developing rapidly and becoming strong challengers of international brands. Excellent Chinese sporting goods enterprises like Anta, which serve the Chinese public, have deep market and brand influence in China. From Anta, we can see the historical epitome of the growth of Chinese local sports brands, which is worth studying and paying attention to. " At the same time, Vice President Zhang Tao said that Anta has always been based on the local market, committed to producing cost-effective sporting goods, so that the broadest population in China can enjoy professional sports fun. We would like to share Anta's growth story with Professor Yatsenko.

On June 23, 2009, Anta successfully signed a contract with the Chinese Olympic Committee and won the "golden rights" to become a partner of the Chinese Olympic Committee in 2009-2012 Winter Olympics The Chinese sports delegations of 11 major sports events, including the Asian Games and the Olympic Games, will provide equipment to receive awards. In fact, Anta has always hoped that through four years of cooperation with the Chinese Olympic Committee, we can associate Chinese sports with Anta and Chinese sports with Anta. In order to achieve this goal, Anta has been making unremitting efforts to improve its technological strength and brand image. With the perfect conclusion of the Chinese sports delegation at the Guangzhou Asian Games, Anta undoubtedly moved closer to this goal.