Top Dressing Shop, A Model Of Women's Entrepreneurship.

In the eyes of ordinary people, the clothes changing shop is a low-end tailor shop on the street. But Miss Yu has opened up a new path to change the clothing store to a high-end shopping place, and the price is not low. The cost of upgrading a high-grade leather coat is as high as several hundred yuan. Do not belittle the less than 10 square meter dressing shop, the monthly turnover can be stabilized at 20 thousand yuan. But Miss Yu also admits that the lack of professional tailoring has become the biggest bottleneck in management.

Entrepreneurship lesson: fees should not be too low

Miss Yu, from Huanggang, Hubei, has been working hard for 17 years in the clothing industry..1991 has worked in a well-known clothing company. She has set a clear goal for herself since she entered the factory: learning technology.

A few years later, Miss Yu set up a clothing store in a shopping plaza in Tianhe, Guangzhou, and operated some ordinary clothes, but with little income.

In the course of operation, Miss Yu found that the professional clothes changing business was flourishing in the market, so she resolutely abandoned the clothing store and specialized in the dress modification: "people buy high-grade clothes and do not fit them. They can not be casually thrown away. However, few good teachers in Guangzhou are very good. Most people will only pick simple activities such as trouser legs. The general dressing shop is also afraid to undertake the risk of pforming high-end clothes."

In 2002, Miss Yu's dressing shop opened in Tianhe south. At the beginning, though the business was booming, it attracted a large number of shops.

Operating characteristics: two sets of charging standards

Later, Miss Yu's dressing shop "gorgeous pformation", stationed in a nearby large shopping plaza, and changed the image of the low end of the past, and marked the price for all the pformation of the costumes. The reporter saw in the store less than 10 square meters, the most eye-catching is a red price list, which lists the fees for each item: changing zipper 15 yuan, evening dress 180 yuan, and so on. Among them, the most expensive one is to change high-grade leather clothing, and the charge will be 280 yuan.

Because of the different parts of the renovation, Miss Yu has also set up another charging standard, which is 50 yuan per hour in addition to the reference price. "Nearby beauty shops, it costs 800 yuan to repair two eyebrows, the most expensive one is 400 yuan, but in fact, these two technologies can be learned in more than ten days, but professional clothing modification techniques can only be competent by virtue of more than ten years of experience. Compared with these industries that are easy to learn and have low technical skills, it is not high enough to charge 50 yuan per clock for professional dressing."

In view of the special or "tricky" requirements of high-end customers, the smart Miss Yu has worked out several solutions. The experience of the garment industry over the past ten years can basically see the effect that can be reformed. If we can not achieve the desired effect, Miss Yu will explain directly to the customer that customers can choose to change or not change. Of course, "the elimination of customers will also be eliminated." Miss Yu said that the demanding and demanding customers had to give up the business and refuse to take the business directly.

Of course, if the clothes are damaged by the wrong size or other reasons due to their own reasons, the dressing shop should also be liable for compensation.

Shopkeeper's experience: small scale easy to manage

Although professional clothing is a new industry in the market and has broad prospects, Miss Yu believes that it is very easy to invest in the economy, but it is difficult to invest in technology. Manpower and market are restricting the development of its scale, so it is difficult to make this business bigger.

Miss Yu said that this line is a technical activity, and the investment is not much. The initial investment is only about 15000 yuan, of which the rent is 3000 yuan, and the workers are 4, with an average wage of around 1800 yuan per month. Now the monthly average expenditure is more than 10 thousand, and the daily turnover is about 100, and the monthly turnover can reach 20 thousand or so.

However, it is not easy to make this line bigger and stronger. Miss Yu once tried to expand the scale of the clothing store to 11 people, but there was a problem in management: "it's difficult to manage more people and spend a lot of money, but not making much money." after that, miss Yu resumed her small-scale operation and reduced her staff to 4 people.

In addition, it is difficult to receive large scale business, and it is also a bottleneck restricting its scale development. "The pformation of clothes is different from selling clothes, because every garment has to be changed in different places, even if it is long-term cooperation with the first-line brand businesses, it is also very difficult to receive large bills at once. It is all retail business."

Six years of experience in changing clothes, let Miss Yu summed up a business principle: instead of being bigger, it is better to be small and fine, and win by quality: "now we almost dare to do anything like that. The effect can be achieved without seeing the marks of being changed, and the customer's return rate is almost 100%.."

"I am technically very professional.