First Tier And Second Line Brand Enterprises Compete For Children's Shoes Market.

On November 23rd, according to relevant data, the birth rate of Chinese New Zealand reached its peak in 2010. After 2000, China's baby industry increased by 30%, and China now has 380 million children under 16, accounting for 1/4 of China's total population, and about 27 million newborn babies are born every year. China's children's shoes market has a market scale of at least 38 billion yuan a year. Huge potential for countless domestic and foreign Brand shoes enterprises Coveted on this cake, the first tier second tier brand shoe companies are also competing to compete. Children's shoes "Cake".

　　 Product upgrading, the foundation of standing

Children's shoes market is a relatively special industry, and is also a potential industry. Compared with other children's products, children's shoes are small in cost and huge in profits, and children's growing feet are the source of money coming from businesses. According to the statistics, children's shoes have nearly about 38000000000 market capacity each year. Nowadays, people's living standard is getting higher and higher. Parents are spending more and more on their children's lives. Children's consumption presents obvious individualization and the tendency of buying initiative. Therefore, the market development space of children's shoes will increase year by year.

However, the consumption characteristics of children's shoes are different from those of adult shoes, and the requirements for product quality are higher than that of adult shoes. The users of children's shoes are children in the developmental stage. Their skin and resistance are very weak, and their requirements for products are much higher than those of adults. Therefore, only excellent products can remain invincible. Good products will directly determine parents' purchase and trust in children's shoes. And the "recall" incident also reminds us of all shoe enterprises that want to enter the market of children's shoes. No matter how powerful the publicity and marketing are, they will eventually return to the quality of products. Only the best quality is the foundation of the brand of China's children's footwear industry.

　　 Marketing upgrade has its own way.

In addition to making enough efforts in product quality, the marketing methods of brand children's shoes and shoes enterprises are also much more dazzling. Network marketing: Nowadays, it has been widely applied in various industries, and network marketing has swept all shoemaking enterprises. 巧用网络这块虚拟市场壮大企业规模，不少的童鞋企业已将传统营销模式转到网络营销模式上来;体育营销：童鞋企业将体育活动中体现出的体育文化融入到企业的体育营销，包括对各项青少年体育赛事的赞助冠名等，实现了体育文化与品牌文化的完美融合;动漫、卡通营销：动漫有着良好的市场受众基础，卡通漫画形象也有其独特的性格和良好的市场认知度，动漫更加直接的通过各种卡通形象宣传，品牌也更加容易获得认知;童星代言：娱乐童星代言或直接冠名卡通动画电视节目照样在儿童用品市场中掀起波澜，将娱乐资源与品牌形象、价值的联合推广;差异化营销：目前童鞋行业严重的同质化，要想在分食者众多的童鞋用品市场分得一杯羹，就不能单一地致力于产品本身。 To take into account the diverse needs of consumers, children's shoes enterprises will have to take out the killer mace so that more parents and children can understand and feel the humanized care of their products. Public welfare marketing: public welfare marketing is based on caring for people's survival and development, social progress as the starting point, communicating with consumers through public welfare activities, giving consumers preference for products and services while giving public benefits, and giving priority to the marketing of products of the enterprise when buying. If enterprises undertake corresponding social responsibilities consciously in the market competition, they will easily gain more trust in the public. This will form an objective intangible asset and make their products and services more attractive to consumers. It can be seen that the attention of Chinese children's shoe enterprises to marketing means is no less important than the design and quality of products. {page_break}

　　 Channel upgrading, there are many highlights

Although the sales channels of Chinese children's shoes are still in the initial stage and the level is relatively low, the Chinese children's shoes industry has begun to enter the field of brand competition.

At present, the channel of China's children's shoes industry is still in a stage of natural sales relying on the radiation from the provincial wholesale market. Most children's shoes outlets still stay in children's shoes, shoes, supermarkets, two or three line shopping malls and all kinds of shoes and clothing market. The existing channel level is far from meeting the requirements of children's shoes brand development. However, there are many bright spots in the mode of sales channel, such as "provincial agent self operated store" and "multi brand and multi category compound operation". All sales strategies are new. Some brands have been growing gradually from the initial stage of monopoly mode, relying on brand image unification and promotion and unification to attract new customers, and quickly establish brand image. After the firm's final stand, the company will step into the mode of monopoly promotion. The structure of goods is unified and the operation and management are unified. In addition to attracting new customers, the customer choice will also guide the development of multiple customers. Through this series of favorable factors, we can take a place in the competition of children's shoes brand market. Although the development of China's children's shoes industry is still in the initial stage of brand competition, although the market for children's shoes is not yet mature, these are hard to shake the firm determination of Chinese shoe enterprises to hold bright prospects for children's shoes market.