Elements Of Sportswear Design Intent

　　 Many people are buying. Sportswear Most of them only focus on the appearance of the product without considering its functionality in design. The design of each shoe has its own functional specificity. If we can understand its design intention, can we be more handy for ourselves to choose a sportswear suitable for ourselves?

1, symbolic

Now, all the major sports brands in the world emphasize the design symbols that are designed on their own. NIKE The small "hook" is also the "three belt" of ADIDAS or Docel&Gabana The "&" represents the brand culture and spiritual connotation, and is constantly integrated into the brand's design style.

2. Fashion

The fashion of sportswear is an irresistible trend. Whether NIKE, Adidas or other international advanced sports brands are already working with the fashion industry, in fact, this is the most fashionable trend: fashion brands want to be sportswear, while traditional sports brands try to fashion. Now, whether boys or girls, young people or elders, they wear sneakers and lightweight ones. Jacket 。 Sportswear eliminates age, gender and social class differences. Sportswear is a symbolic product of globalization. Past values have lost its rationality. People will step on basketball shoes and zippers to make their way to the future.

3, comfort

Survey data show that when consumers buy sportswear, the first factor to consider is Comfortable Sex accounted for 78.4%, followed by appearance and style, 73.7%; the two selected factors were significantly higher than other factors. Therefore, sports brand will continue to be comfortable before.

4, high-tech content

Fundamentally speaking, the development of sports itself has led to the development of sportswear fabrics, such as mercerized cotton and other fabrics have been used in sportswear. Fashionable Temporary. Now with the development of the national fitness campaign, people have more requirements for sports and fitness, such as strengthening the protection of the human body, exerting muscle strength and improving the speed of movement. All these have promoted the research and innovation of functional fabrics. In terms of material, it emphasizes the comfort and functionality of sportswear, and the extensive application of cotton wool, waterproof cloth and netted wool material obviously reflects the sports function of both technology and comfort.