Shanghai Textile: Three Core Businesses

Shanghai Textile Holding (Group) company's "11th Five-Year" strategic development plan put forward that we should adhere to Scientific Outlook on Development and focus on developing three core businesses that meet Shanghai's urban development functions: making new chemical fibers and materials that are characterized by high technology, differentiation and environmental protection; making industrial textiles that are mainly represented by automotive textiles and new membrane structure materials; and making brand clothing and decorative textiles based on fabric research and design, and in 2006, they have increased the task of cultivating fashion industry.

After 4 and a half years of hard work, these areas have made significant progress, structural adjustment, pfer mode, bright spots are constantly emerging, the core business segments are more perfect, and present a gratifying trend of connecting dots, massive breakthroughs, and results on the surface. The overall goal of the 11th Five-Year target is in sight, and some tasks have been completed ahead of schedule.

Shanghai textile holding company concentrates on technology and capital advantages, guided by high and new technology, aims at product differentiation, environmental protection and functionality, concentrates on the industrialization of new fiber materials with independent intellectual property rights and tackling industrial chain development, and improves the grade of chemical fiber products, and achieves remarkable results.

Shanghai textile holding company actively develops green in line with international development trend

In addition, the strength index of bamboo Lyocell fiber produced by the company is much higher than that of viscose bamboo fiber, and now it has the ability of mass production.

They invested 176 million yuan and launched the first phase of polysulfonamide industrialization in 2006. The project of polysulfone fiber production line with an annual output of 1000 tons was completed in 2008, breaking the monopoly of foreign technology and achieving the international advanced level.

The new type of differential chemical fiber velvet fiber (polyester fine denier high school fiber) with independent intellectual property rights has been favored by the market because of its similar thermal insulation property and good rear runner spinnability. It has a driving role in enhancing the competitiveness of textile downstream products.

At present, the joint development and marketing of brevet products have been successful.

Unlimited potential of industrial textiles

For more than 4 years, Shanghai textile holding company, taking the opportunity of national industrial restructuring and economic pformation, has continuously expanded the industrial textiles business that represents the upgrading of the textile industry, and has made considerable progress. It has formed a business group represented by automotive interior textiles and a new type of membrane structure material, and is in a leading position in the market share and so on.

First of all, the market share of automotive interior accessories and accessories continues to increase.

The auto matching business of Shanghai textile holding company has been successfully embedded in the big industrial chain of the whole vehicle manufacturing industry. Subordinate Changchun's Sun Yang carpet industry, Anhui Shang Wei Auto accessories, Taicang automobile safety belt production base and Jiading new spinning auto interior decorations company have been built and put into production in the "11th Five-Year" period.

Second, the new material sector continues to maintain a good momentum of development.

It is made up of Shanghai Shenda Ke Bao new material Co., Ltd., Shanghai new textile industrial supplies Co., Ltd., Shenda nonwoven Manufacturing Co., Ltd. and Shanghai Golden Bear paper carpet Co., Ltd., Shanghai three belt special industrial line belt Co., Ltd., which mainly includes PVC flexible composite materials, woven filter materials, warp knitted non-woven fabrics and geosynthetics, paper making web blankets and so on.

The membrane structure composite materials with excellent optical, mechanical, thermal insulation, fire resistance, waterproof and self-cleaning properties have just started in China. Based on the introduction of equipment, Shenda group new material company has screened and optimized the substrate, process parameters and various auxiliaries, and formed the processing technology with independent intellectual property rights. We have developed PVDF membrane for building construction and modified PVC sealing and aerating materials.

At present, the output of the wide membrane structure of Shenda Ke Bao has exceeded 10 million square meters, providing a new 1/3 membrane material for the temporary venues of the Beijing Olympic Games.

In 2009, the export volume of Shenda Ke Bao's wide membrane structure was US $18 million, which achieved the goal of selling 3 million square meters in the European market and became the largest broad-band PVC composite manufacturer in China.

Once again, the development of two-component composite nonwoven products has made breakthroughs.

Two component composite spunbonded nonwovens are the developing direction of spunbond technology in the world, but they are still blank in China.

After more than 60 tests, the Shanghai Textile Science Research Institute has made substantial breakthroughs.

At the same time, in the aerospace projects of Shenzhou five, six and seven, the Shanghai textile holding company has produced and provided high-tech products such as the return capsule guiding umbrella fabric, the main cabin parachute of the re-entry module, and the ignition fuse (no pollution fuse) for the spacecraft, which has contributed to the development of China's space industry.

Sustainable development of brand textiles

Shanghai textile holding company's "brand textile production and trade" plate has formed two major domestic and foreign trade businesses, and the trend of industrial chain integration has emerged.

In terms of domestic sales, Shanghai textile holding company has actively innovating development mode for more than four years.

The company has a number of famous clothing and clothing, home textiles brand and production and processing base, through the terminal image and brand access construction, currently has more than 7000 outlets in the country, products throughout the domestic high-end shopping malls, department stores and supermarkets, hypermarkets.

Focused on three guns, conch, min Guang, chrysanthemum, Phoenix, Zhong brand 414 and queens and other seven national textile brands, the leading stock company has invested 48 million yuan over the past 3 years, and has opened or pformed nearly 600 stores (cabinets), so that the overall image of the three guns, conch and other brands has been greatly improved.

In addition, Shanghai textile holding company relies on original design resources to build a local original designer display platform. It has set up a clothing, home textile and fabric designer studio led by famous designers, and vigorously promotes the commercial brand operation mode integrating research and development, production and marketing to create a fashionable original brand.

At present, the original brand "EY" (ENJOYOUNG) has shown itself in a young, fashionable and dynamic style.

In terms of foreign trade, Shanghai textile holding company further optimizes the management mode and process of foreign trade through accelerating the pformation of management mode, business structure pformation and profitability pformation, and effectively improves business efficiency.

In order to meet the needs of foreign trade development, the Shanghai Textile Science Research Institute has established an intelligent clothing proofing center, which has improved the sampling speed of foreign trade garments and improved the ability of providing value-added services to customers.

Since 2005, the total import and export volume of 22 foreign trade enterprises affiliated to Shanghai textile holding company has reached US $12 billion 268 million.

With the development of import and export trade, the company's extroversion increased to 73% in 2009, and realized the fundamental pformation of traditional textile industry.

Shanghai textile has become one of the largest textile and garment export enterprises in the country. Among the 22 import and export companies, 6 foreign trade enterprises are listed in the top 100 textile and garment export enterprises all over the world, with customers in more than 100 countries and regions all over the world.

The fashion industry chain is beginning to take shape.

Shanghai textile holding company has actively integrated into the tide of Shanghai's development of modern service industry, fully excavated Shanghai's long history and deep cultural accumulation, integrated internal resources, and vigorously cultivated the fashion industry sector, and achieved gratifying results.

Shanghai textile holding company has implemented the management of specialization, information, standardization, contract and industrialization to the creative park and industrial park.

The early M50 has become a famous creative park at home and abroad. It has become a fashionable landmark in Shanghai. The Shang LOFT creative garden is the incubator of the fashion designer's brand operation, led by the original designer studio. Zhuowei 700 creative garden is dominated by small garment enterprises and film production companies, and has become a gathering place for clothing and Clothing promotion. The Shanghai international fashion center has been listed as a key project supported by the national development and Reform Commission for the development of the service industry, with a total construction area of 143 thousand square meters. At present, the construction of the first phase of the total investment of 600 million yuan has been completed. Recently, the "Asian Fashion blossom" art celebration was held in Shanghai World Expo in 2010.

At present, the company has built 42 creative parks. The industrial categories of the park mainly involve eight categories, including design planning, clothing research and development, popular publishing, etc., and more than 1400 enterprises are located, involving 18 countries and regions.

Among them, the Shanghai City Economic and Information Committee awarded 12 Shanghai creative industries gathering area, accounting for 14.8% of the total number of cities.

M50 and Shang street Loft park were named as the first demonstration area of creative industries in Shanghai.

During the "11th Five-Year" period, Shanghai Textile Holding (Group) company, unswervingly adjusting its management structure, product structure and profit structure, focused on developing technology textiles, green textiles, brand textiles and fashion textiles, and made efforts to promote the upgrading of the textile manufacturing industry from the high-end to the high-end, and to the manufacturing industry's follow-up service value chain, and to create a modern textile service industry that matches Shanghai's international metropolis, so that the company turned from the single textile industry to the textile industry and the modern producer service industry. The modern textile and fashion industry chain that formed the modern service industry initially formed, and basically realized the strategic pformation of the industry.