Jinjiang Men'S Clothing Enterprises "Bright Sword" To Enhance The "Status Of Rivers And Lakes"

At present, Fujian Style Men's wear has been continuously promoted in the industry. Every new move and every new change has become an important trend in the industry and even become a weathervane.

Since the first half of the year, the Fujian style clothing which came out of the gloomy economic downturn last year has increasingly felt the pressure of competition. The pulse of the times and the new demands of consumers are constantly pushing them to try, try and try again.

Throughout the past six months and in the past few years, we found that whether in products, in channels or in brands, Fujian style clothing, especially Jinjiang men's clothing enterprises, have been "shining sword", and frequent new tactics have greatly enhanced their "status in the field of men's clothing".

Products: RE development and seize the right to speak.

Recently, Liu Yiqun, general manager and art director of Wolf Road Fashion Co., flew to Dongguan. In the expansion of Wolf Road, Dongguan became a research and development base for Wolf Road clothing.

Because of its proximity to Hongkong, Dongguan is the leading position of the mainland's popular information, so it bears the task of design and research and development.

At that time, Dongguan's R & D base will cooperate with Wolfe road's R & D center at Fujian headquarters, share information and jointly develop the products of Wolf Road.

Since the beginning of this year, many enterprises have set up large-scale R & D centers to improve their R & D capabilities, especially some new fashion leisure enterprises.

In their view, by establishing R & D centers, increasing R & D efforts and developing products that meet the individual needs of young consumers, it is a necessity for new brands to rise suddenly.

A few days ago, the wolf family has also run a large development base in Guangzhou. Shi Hairong, chairman of the company, believes that the competitiveness of the product is the core competitiveness of the enterprise. "Our focus this year is to design the first grade and quickly reflect the market demand.

We also have special buyers to collect new trends at all times.

There will be more than 30 designers in this development base set up in Guangzhou by the wolf family, plus more than 60 designers originally in Fujian and Zhongshan.

In addition to fashion and leisure enterprises in improving product R & D capabilities, the traditional line of business casual men's clothing is also constantly investing in energy and capital to increase the fashion discourse right of products.

This year, Qipai has established professional R & D teams in leading cities such as Shanghai, Guangzhou and Xiamen, and has actively introduced professional talents such as fashion design, accessories development, pattern design and so on, constantly improving the overall research and development ability and innovation ability of the company.

In addition, Qipai also increased the continuous management of the quarterly products, analyzed the market demand dynamically, realized the scientific product planning and reasonable listing band.

However, it is through the signing of the China Fashion Color Association to establish the Chinese jacket's color research and development base to promote the research and development of the Chinese jacket's color application and get the right to speak out the fashion trend of jacket.