Italy Launches Spring And Summer Italy Footwear Industry Trend Conference

During the summer season, the Italy Foreign Trade Commission and the Italy Footwear Association (ANCI) launched the spring and summer footwear industry trend conference in Beijing in 2011.

Lai Shiping, chief representative of the Beijing Office of the Italy Foreign Trade Commission, emphasized that this activity has become a platform for communication between Italy footwear industry and Chinese distributors, and has played an important role in expanding the export of Italy shoes to China.

Aldo Premoli, an expert of footwear manufacturers association of Italy, told a press conference that in 2011, an important feature of men's and women's shoes in spring and summer was mashup.

The mix of women's shoes includes folklore, city and outdoor wear.

Folklore Mashup, through the ingenious blend of ethnic characteristics, regional characteristics and tribal styles, gives people the enjoyment of beauty; urban masks reflect the elegant lifestyle of petty bourgeoisie, which combines functions and appreciation to achieve their dreams and pursuits through attraction, indulgence, beauty and endless seduction. Outdoor masks, including Mashup and Tennis uniform, as well as the mix and match of military uniform and gardening clothes, reflect the spirit of participation.

Men's shoes mix with simple medieval styles, watercolor Mashup and acrylic resin mashup.