Three Major Changes In Wuxi'S Adjustment And Upgrading
Wuxi's textile and garment industry adjustment and upgrading action plan (2009~2011) has been introduced for a year, Jiangsu province. Wuxi The textile industry has made substantial progress through its efforts.
The two is to enhance the enthusiasm for innovation. The implementation of the action plan has further enhanced the enthusiasm for innovation of Wuxi textile enterprises, vigorously developed new technologies, new processes, new fibers and new products, and has achieved remarkable results. For example, the Jiangsu Sunshine Group has introduced more than 30 project teams to overcome more than 50 technical problems in the fields of fabric, equipment development, clothing technology and so on. The world's first developed washable suit has attracted 50 thousand orders from Spain and Germany dealers, and has realized the industry miracle of "one piece of worsted fabric worth one car". At the same time, the construction of a number of major technological transformation projects has greatly enhanced the contribution rate of scientific and technological innovation in Wuxi's textile industry. Jiangsu Huaya chemical fiber total investment of 1 billion 680 million yuan annual output of 300 thousand tons of direct spinning FDY differential fiber project, all of the world's advanced energy-efficient equipment, it is estimated that after the completion of the second half of the year, the year can increase the taxable sales of 2 billion 500 million yuan.
Three, we must press ahead with brand building. Inspired by the "action plan", Wuxi textile enterprises' brand building has been continuously strengthened and promoted. After the introduction of men's clothing and women's clothing in knitted garments, Jiangsu red bean group pushed HODOHOME red bean home products last year, and its hinterland men's clothing has been transformed into a chain of parity.
Since the establishment of the Xishan textile industry from the early stage of its establishment to the creation of the brand of Song Di, the company has set up more than 100 counters in the major cities of the country, and its brand awareness is increasing. Its share has reached more than 10% of the total business volume of the enterprise.
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