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China'S Top 500 Most Valuable Brands List Is Always Tested.

2010/7/16 10:19:00 267

Strong Fighter World Cup Real Strong Brand Strong Fighter Men'S Clothing.

June 28th, South Africa

World Cup

The final battle of the 1/8 finals was in full swing. The list of China's 500 most valuable brands in 2010, which was selected by the world brand laboratory, was also released in Beijing.

Just after the world cup brand war, the "hat trick" of men's clothing has become brand new. It ranks fiftieth in the rankings with 14 billion 877 million yuan, and once again dominates the brand value of Chinese casual wear.

As of this year, it has been the seventh time that China's "500 most valuable brands" list has been listed for the first time. The average annual growth rate is close to 50%, which is a miracle in brand development.

From 2004, the brand value was 1 billion 31 million yuan to 14 billion 877 million yuan in 2010.

K-boxing

The brand value has achieved a leap of ten times, and all this took only seven years.

What is the reason why RG can grow from a small family workshop to an industry logo brand that is now leading the Chinese jacket to the world? And why is it that such a private enterprise has maintained a high growth trend in the past seven years, no matter the external situation is good or the financial turmoil has raged all over the world? With these questions, in 2010, "the most valuable brand of China's 500 most valuable brands" was released on the scene of the press conference. At the very first time, the reporter interviewed Nobel, who had just received the honor of winning the medal of honor from the winner of the Robert Mondale Prize in economics and the father of the euro.

"All achievements are derived from persistence.

Powerful fighter

In the past seven years, the rapid and sustained upgrading of brand value has come to a very simple conclusion, that is, sticking to a "positioning, a theory and a responsibility".

In the explanation of Lian Jin, the reporter realized that the so-called "positioning" is the brand positioning of "power tyrant = jacket". "One person can do a good job in a lifetime". Hong Chao Ming, chairman of the board of directors of the powerful man, is regarded as the spirit of the company. It not only points out the direction for the brand operation of JP, but also becomes the fundamental reason for the strong and sustained improvement of the brand value.

"From the very beginning that the core of brand value was established as a jacket, the strong brand insisted on this brand positioning for 30 years without stopping."

Lian Jin told reporters that after 30 years of persisting in the field of deep ploughing jacket, China's strong champion has won a high reputation in the consumer market not only by its "version rich experience" and the "leading style design", but also through a series of national construction and operation such as state-level scientific research laboratories, jacket laboratories, and domestic garment enterprises to build their own own Career Academy.

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"One theory" refers to the theory of brand evolution.

Powerful fighter

The secret of men's clothing is evergreen.

As we all know, "the natural selection and survival of the fittest" is the core point of Darwin's theory of evolution. Lian Jin thinks the same applies to the brand of an enterprise. "The evolution of a brand is the same as the evolution of biological species. It needs constant evolution."

Lian Jin told reporters that since 2000, the pilot franchising operation mode has been preliminarily tried, and the "strong tyrant men's clothing" has entered a brand era of "continuous improvement and continuous leap forward". By leveraging the four time nodes of the three World Cup in 2002, 2006 and 2010, and the Beijing Olympic Games in 2008, the brand communication has been carried out effectively, while RBA has completed the explosive growth of brand influence, and has successfully completed the grope and practice in many aspects such as the company's system construction, management structure, research and supply and marketing, and corporate culture, and has completed the evolution towards the modern enterprise form.

Among them, compared with the conservative practice of most Jinjiang men's clothing enterprises moving to Xiamen, 2009

Strong brand

As a whole, the operation headquarters moved to Shanghai. It can be said that this has aroused a lot of attention and heated debate in the industry.

"A responsibility" is a sense of responsibility for the development of the industry.

In front of the media interview, Lian Jin once remarked that the Chinese jacket industry has very distinctive Chinese characteristics. "Jacket is very Chinese!" "jacket is a product of French origin, but as a thirty year old Chinese brand maker, it has given Chinese characteristics to jackets, making jackets between formal clothes and casual clothes become the spiritual coat of a generation of Chinese people who are practical, enterprising, wealthy and self-motivated."

In explaining the "responsibility" of the powerful fighter, the company continued to explain: "leading the Chinese jacket to the world", as the jacket brand that has been the double seller of sales volume and sales for four years in a row, the company has been promoting the development of China's jacket industry as its brand vision and mission.

In the view of journalists, in recent two years, such as a series of big moves such as leading the jacket national standard revision, becoming a jacket color research and development base, it is enough to see that "strong fighter is a brand with an industrial dream".