A Clever Way To Attract Customers

Cake is a favorite food for people. Opening a cake shop is also a good project for personal entrepreneurship.

But if you want to make your business flourish, you can't get away from doing business with your heart.

Fresh food is the favorite of modern people. It has become a trend of fashion life.

Open sweet cake shop, the investment is not high, simple operation, small footprint, very suitable for small operators.

As long as your cake and dessert taste fresh and unique, the price is reasonable, and can win the reputation of everyone, it is easy to attract consumers from all walks of life.

To open a shop, location is the key.

No matter which way of operation, the choice of store location is very important. As the saying goes, "to open a shop, the location is the key."

The location of the famous cake shop requires "bustling". As the Yuan Dynasty has made it clear, the franchised stores have to open in the downtown area such as the leisure pedestrian street, the business circle, the office building densely populated area and so on, which can be 80 square meters of two Bay shops.

But for small shops, the rent of the downtown area is too high. Therefore, it is suggested that the residential areas and schools near the more popular ones should be selected. The rent is more affordable and the place is not too large. There are 30 to 50 square meters.

Positioning and selecting features

At present, there are three ways to make cake business. One is to sell cakes alone.

This is the minimum capital investment form. The venture capital is around 50 thousand yuan, and 20 thousand yuan is used for store rents and decoration costs, and 30 thousand yuan for daily purchases and daily expenses.

This mode of operation, investors do not need to consider the production of cakes, but one thing to note is that we must choose quality assured, reputable manufacturers to purchase, otherwise they will smash the signboard of their shop.

The two is selling cakes and bread, and selling baked cakes.

This form of venture capital is about 80 thousand yuan.

In addition to store rents and decoration costs, investors need to buy their own production equipment. Of course, according to the different requirements of manufacturers, installments or one-time payments can be selected.

Judging from the current market situation, the price of the bake equipment used for small shops is not very high, and the smaller oven is priced at 200-500 yuan.

The three is to produce and sell itself and build factories for cake production.

This is the initial form of investment in the largest form of operation, invested more than 300 thousand yuan.

About 250 thousand yuan will be spent on rent and equipment.

It is suggested that investors who choose this form of operation can discuss quarterly payment or partnership with the lessor to reduce the amount of one-time investment on the rent.

Attractive decoration

In the aspect of shop decoration, the famous cake shop will arrange a unified decoration and design to assist the store in choosing shop location, decoration design and construction of the store.

For the cake shop that you own, you have to do it all yourself. It is recommended to pay attention to the following points when decorating.

1. use better glass to make exterior walls.

First of all, customers can see the cakes and other foods at a glance, making an image advertisement undoubtedly.

Secondly, glass walls are easy to clean and clean.

2. color is mainly elegant.

We must give people a warm feeling and do not use dark colors such as black.

Selection and taste

The business of the cake shop has a clear season and a weak season.

Every year 6, 7 and August are off season, and business will be relatively prosperous around 11 and December.

Therefore, the corresponding effective promotion means is also essential to ensure the existence of the cake shop.

For example, some cakes shop specially opened up the leisure area, and set many attractive seats.

Customers can buy some refreshments and sit slowly in the cake shop, and the leisure function of the cake shop is further strengthened.

In addition, due to competition and other needs, many cake shops have introduced some snack foods that are not much associated with cakes, so as to form new profit growth points.

In the variety of business, many shopkeepers have some innovative measures: for example, in the hot summer season, the popular ice porridge and shaved ice are popular with customers.

This is not a good idea for customers to get ahead. If the cake shop is in good condition, it can be tried.