Small Bookstores Win Dangdang.

I used to be a regular customer of Dangdang, but I accidentally let a small bookstore in the district capture it.

If all the small bookstores in the country can be sold like this, it is estimated that Dangdang will be closed.

Since the Internet and e-commerce, shopping seems to be very convenient, especially standardized products, such as books.

As a result, Xinhua Bookstore is no longer gone, Bertelsmann's membership card has also been thrown away......

When I was walking in the community last year, I stumbled across a bookshop which was too small to be small.

I can not afford to miss this opportunity to love books.

Originally thought that this small bookstore is to put some magazines and newspapers, and some rental entertainment novels and some bestsellers.

I was surprised when I walked in.

"If this is the case, it is estimated that my bookstore will be closed in two months."

The young shopkeeper was quick to speak.

"My little bookstore is facing the community.

You see, this community is a large community with more than 4000 households. Most of the householders are about 30 years old, a typical three family. The structure of the population is strikingly similar.

This age and family demand for books, but they must be subdivided and have enough capacity.

After analysis, I think financial life books and parent-child educational books are absolutely popular.

So there's this little Bookstore now!

The shop owner came back.

I see!

No wonder, less than 20 square meters of small bookstores, actually filled with the current popular and popular financial and life books, and such as "triple Life Weekly", "south wind window", "finance", "readers", "Ruili" and other political and lifestyle magazines, and young parents favorite parent-child education books, "parents must read", "baby pictorial"...

The little bookstore is full of people who read books. Even before the cash register, there will be a short queue.

When I excitedly went to the book that I hadn't cleaned out before I was ready to pay the money, the shopkeeper smiled and said, "Sir, I have a good eye. These two books are very good!

You seem to be visiting our store for the first time. Would you like to have a membership card?

Not only can you enjoy the same discount with Dangdang, but more importantly, we can help you to clean up books that you like and can't buy for free, and introduce and recommend new books to you free of charge for the first time, and we can also send books to your home free of charge.

All this, a phone call can be done!

We can also issue a formal invoice. "

As a result, when I became a loyal customer of Dangdang net for 5 years and accumulated over 10000 yuan, I naturally became a member of this small shop, and I didn't need to hold a card. I just need to report the home phone number.

Compared with Dangdang, the advantage of this small bookstore is obvious:

First, win by professional subdivision.

Around the same structure of the residential community, we provide customized books and periodicals purchase services, so as to seize the majority of the books and magazines in the district.

This is the fatal disadvantage of Dangdang.

Second, the speed of service is long.

A good book is read along with the readers. It can also buy books by telephone or deliver door-to-door. This is far from the 35 day arrival of Dangdang.

Coupled with the humanized free book search and other value-added services, it is more important for Dangdang to do so.

On these two tips, a small bookstore has captured Dangdang's loyal customers.

When I visited the shop again a few days ago, I found that the shop was closed, and the notice on the door said, "in order to provide more and better books and periodicals service to the residents in this district, the shop is now expanding and fitting up, and it will be officially opened after two weeks.

Thank you for your concern and support for small shops all the time! "

The shop that opened less than a year has put down a Tupperware store nearby, which shows the vitality and marketing power of this small bookstore.