Extending And Integrating Value Chain Is The Way Of Long Term Marketing.

In the "two dollar economic phenomenon" of China, the standard of success or failure of marketing is often regarded as the profit and loss situation of enterprises. The new media is no exception. Under the "overheated" capital investment, many media only pay attention to the "money collection" and listing, failing to put the long-term development of enterprises and the interests of the audience straightened out. This way of growth is obviously unfavourable.

The endless development of new technology and new equipment has injected infinite vitality into the advertising media industry. As the vanguard of the new media, media technology is playing an increasingly important role in the new media industry chain. As a professional supplier of liquid crystal new media equipment, Xin Xin Yi Electronics has broken its ground from "media manufacturing" industry to "media creation" industry. It tries to create value for customers on every chain in the customer circle with the marketing thought and action of product power, technology superiority and humanized service, and actively conceive the future for new media.

Throughout the 360 degree service

Since 2003, with the reputation of the company, we have realized the broad development prospects of the liquid crystal media market. We have set up a project group quickly, and have put forward two concepts: "rural sub group" and "brand window". The former mainly aims at the market of the two or three tier cities outside the first tier cities, aiming to build up the local advertising people in the two or three tier cities and even the rural areas. The latter market is locked into a well-known brand, and the enterprise can establish its own "network" through the interactive networking information system.

In order to develop the "rural sub market", the company not only pays attention to its own packaging and network promotion, but also has a special visit to the typical customers. It not only brings back a lot of valuable materials, but also learns rare and practical operational experience. After collating and processing, these materials are compiled into books. Such specialized "Encyclopedia" was born, and the updated content was released monthly. The humanized service made every salesman good at making customers. In order to stimulate the downstream customer value chain and let more brand enterprises recognize and trust the new LCD media, from the beginning of 07, the company held high the banner of building the enterprise's own "to" and began to expand the "brand window" customers. The team first summarized and summarized the brand advertising enterprises that put advertisements, and wrote dozens of project plans for different industries and different product categories, then conveyed them to the market or planning center of these brand enterprises, and drew inferences from the customers who had already traded, and analogized to related or similar brand enterprises. In this way, a set of project investment assessment and budget, site development skills and lease contracts, media reference prices, media packaging and image promotional films, customer classification and negotiation skills, machine usage and maintenance methods are included.

After four or five years of practice, the "multi screen" new media pattern with Chinese characteristics is becoming clearer. At the beginning of 2008, the company launched into the telecom, post, newspaper, banking and other industry customer groups. In order to enhance our customers' trust in us, we organized the new media DNA magazine with distinctive professional features with the New Media Research Institute, the outdoor Asia magazine and other professional organizations and agencies. Through the trial release of the fifth outdoor advertising conference, we played a good reputation effect among our customers. For the most difficult projects, the company leaders and senior technicians come to the front line and sometimes engage in public relations and initiatives for the government and the third parties. We have always adhered to the goal of "basing on direct customers and looking at the indirect customers" and carried out all-round and three-dimensional services. At present, the company has successfully developed the famous industry customers such as telecom, daily news, Xiaoxiang Morning Post, post office, post office and so on.

我们作为客户价值链的中间环节，就像一座立交桥，把媒体客户、企业客户、消费者，以及与媒体和企业相关的行业紧密地串联在一起——我们为媒体主提供媒体设备，媒体主再把细分出来的一类人群的眼球资源卖给广告主，广告主投放广告给消费者收看，消费者再与企业产生产品购买行为，这是贯穿其中的一条线；为了使企业与消费者之间产生更直接更深入的信息互动，增强顾客的终端品牌体验，我们向企业提供了互联网信息发布系统，企业把显示器投放到专卖店、超市、商场等销售终端，广告主的信息与消费者再度见面，这基本是客户价值圈的另一条线；为了赢取媒体客户与企业客户两大直接客户的信任，我们把市场推广力度主要集中在媒体和品牌企业的行业协会、会议和活动里进行公关和广告，自上而下地把理念灌输给客户。 Through the creation of customer value at the first level, the modern enterprise spirit of multi interaction and "win win" has been gradually realized.

Product and technological innovation

Unlike traditional TV, the two purchase is different from that of the traditional TV. The attention of LCD media is mainly determined by the simultaneous interpreting of the boredom and the closed space. However, the pure advertising information circulatory is "creative fatigue" and "strong sense of beauty" even though the "crowd" is doing the advertising. To this end, we innovate in terms of product form and function.
Outdoor advertising people know that the form of media is an important aspect of the media to attract the attention of the audience. The LCD screen can not be separated from the striking and healthy characteristics of people in the living circle. Besides, through technical treatment and material synthesis, we have made every machine half the original thickness. The first toughened glass with high transparency and refraction is replaced by light weight aluminum alloy. Script src=>