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What Should An Agent Consider Before Joining A Clothing Brand?

2008/7/22 16:04:00 89

If you have just entered the field of clothing joining, or the time of dressing is not very long, and experience is not very rich, it will be very confused, and do not know what brand to choose to join.

In fact, as long as your store is not open yet, the success of business may be doomed.

The first step of success is to start with what brand to choose.

1, brand positioning

Before you decide to join the brand, the answer to the following questions must be very clear: do you want to join men's wear, women's wear or children's clothing brand? How big is the price range of the local products? Do you want to join the brand style of casual wear, professional wear or ladies' dress? What are the preferences of local consumers in clothing purchase? How much money do you plan to invest?

2. Popularity of products

This can be divided into several aspects.

First, what is the popularity of the brand in all parts of the country? What is the status of the brand in the consumer's mind? You can get the past sales data directly from the Brand Company, and you can also see from the side that the sales department is aware of its sales situation by the shopping malls and the agents that run the brand.

Secondly, according to the brand positioning and product style, how many people in the local area will be interested in buying this product?

Third, it depends on whether the price of its products is competitive in similar brands. Is the design style consistent with the consumption habits and preferences of local consumers, so as to avoid the possibility of conflict and conflict?

3, a reasonable profit margin.

Can the affiliate company give you enough profit margin? It's far from enough to look at the surface discount and exchange rate.

Let's make a rough calculation for you.

You need to invest roughly in:

Shop rents (which may be paid for three months or even half a year at a time).

Shop decoration costs (one-time input)

Goods fund (such as 45% discount, then you need to pay 45 thousand for retail value of 100 thousand yuan).

Personnel wages

• monthly store expenses (utilities, etc.)

Estimated revenue:

According to the sales volume of the shops and the sales situation of the surrounding brands, we estimate the number of sales per day, and make the best two plans, so as to get the daily turnover.

We must remember to consider the factors of discount sales. Many times, the goods are not sold according to the retail pricing, there will be many promotions and discounts.

Next, reduce the expected income and investment, estimate the scope of your profit margin, how much is the maximum profit margin, and how much is the minimum? How long will it be able to recover its investment?

4. Company development

If the conditions are limited, we should at least clarify the following basic conditions of the company: how many years have we developed the first franchisee? How many franchised stores are there? How many franchisees are there? How many stores do you plan to expand? How good is the company's credit standing? How many brands does the company have at the same time? Apart from its headquarters, does the company have branches or offices in other parts of the country? Does the company have its own production base? Is the sales staff who you are contacting with is professional enough?

5, training and service support

The last point is also the most important point.

From the store image, display guidance, small goods management and sales promotion, if the company can train you with a whole set of methods, your business will have more than a half guarantee of success, otherwise the future will be slim.

So, before signing up, you have to ask how much training and service support the company can give you.

This is very important.