Humanities Management · Staff Story Recruitment

Because of its authenticity and interest, employee stories are more effective than any job advertisements.

The strong employer brand has a profound impact on the company's recruitment strategy, and employee stories are the key to building a strong employer brand.

In fact, recruitment advertisements, brochures, websites or other similar publicity are not as good as employee stories, because its authenticity and interest make it more convincing.

There are few people who object to the fact that the story is a powerful tool for spreading ideas and ideas.

Many books describe the role played by stories in the establishment and inheritance of corporate culture.

However, most managers fail to realize that employee stories can and should play a prominent role in building employer brand and improving the efficiency of internal recommendation projects.

In the process of building corporate culture, recruiting and setting up employer brand image, Google (Google) is an example of ingenious use of employee stories.

In fact, Google has become the most talked about company because it has been committed to mining new employee management practices, which has been a great achievement in recent years.

It pursues a strategy of "one story per day", so that every employee can share a wonderful story, which is worth learning for every public.

It has built the world's first employer brand.

Unfortunately, most recruiters and brand managers underestimate the value of this approach and, of course, can not make effective use of staff stories as recruitment tools.

The reason why employees' stories are so influential is that they come from individuals who are actually working.

Because these stories come from employees who have firsthand work experience, they tell stories more reliably and convincingly than recruiters or public relations commissioners.

This is similar to what someone told you about his experience in a luxury restaurant.

The effect of employee stories, whether positive or negative, is much better than all job advertisements.

There are other factors that make employee stories become powerful recruitment tools, including the following aspects: they are more likely to be involved in the relationship between storytelling and job seekers. For example, they are friends or have worked together, so job seekers do not contradict the fact that they are talking about stories, because storytelling people are people they trust, not strangers.

Because they have wide connections, they have many opportunities to spread these stories to many people who have the same qualifications. They are good candidates.

Because private conversation lasts longer, employee stories can do better than job advertisements in spreading details and more in-depth information.

Because of the fact that employee stories do not sound like sales promotion, people seldom hear any conflict when they hear them.

Most of the staff stories are interesting, so people are more likely to remember them and report them to others.

The process of sharing and spreading interesting stories enhances their commitment to integrate and stay in the existing company.

A lot of staff stories can enhance employees' sense of pride in the company and arouse their enthusiasm for work.

There are many kinds of stories about employees who have positive effects on recruiting and building employer brand.

There are also other kinds of stories that help build up brand image and enhance the chances of successful internal recommendation.

这些故事包括以下内容： 　　· 员工进行创新和实验的自由度 　　· 员工如何参与公司决策的制定 　　· 管理层在听取员工意见方面表现如何 　　· 对员工绩效的认可及奖赏办法 　　· 普通员工获得晋升或非常机遇的机会 　　· 工作安全 　　· 有力的职业道德约束或倡导合作的价值观 　　· 工作的灵活性以及工作与生活的平衡 　　· 员工有机会发挥重要作用，甚至是改变整个世界 　　· 学习和发展的机会 　　·员工共享公司发展成果 　　· 公司对于环境的关注 　　· 公司如何鼓励团队合作 　　在传播过程中，员工故事的价值只会得到增加。

Most companies do not specifically collect all staff stories and company management practices.

In fact, companies should sort out these stories and practices so that they can be used when recruiting and shaping brands.

Employees need to have some convincing stories about the company to attract potential job seekers.

At the same time, management should also know this persuasive story in order to give speeches, answer questions and win customers.

The best way to do this is to sort out the "story set" of the company or the Department.

The employees' projects and story collections provide a basic basis for the company to mold the brand and set up the inside and outside image.

Only a large number of projects and stories are not enough.

This is a very important part of the story.

Besides, these stories and projects must have some attraction, so that employees, media and other people in the industry will be happy to talk about them.

From the moment the system was completed, the story became the cornerstone for the company to establish its brand image and attract more talents inside and outside.

The story is nothing more than using an internal web site (some companies are a Excel spreadsheet) to collect and collate employee stories, best practice practices, successful employee management projects, establish certificates of honor required for the brand of employer's brand, "best employer" honorary application, employer recommendation, and recruitment.

There are many ways to identify persuasive employee stories and successful employee management projects.

Enterprises usually consist of public relations personnel, employers' brand names, managers and human resources specialists, who are responsible for mining influential employee stories.

They categorize them according to the types, locations, functions and business departments involved.

And evaluate them based on their relative influence.

In addition to being directly disseminated, these stories are interspersed in electronic communications, high level speeches and management meetings, or as materials for internal recommendation projects.

A famous coffee retailer discovered that after the official production of the story collection, he did not have 65 interesting stories, but more than 360 stories that could be used for brand promotion.

In fact, if these stories can not be collated and planned properly, 75% of the stories can only be spread within a limited scope, thus limiting the company's ability to recruit and establish employer brand.

Once you have defined a simple story as a brand story, you need to do more research, then choose a factor mentioned below to add to the story, so that the story will be more influential and more attractive.

Remember, figures with comparative data are the best proof of the contingencies that have happened before. These events can only be persuaded by words.

The following methods can ensure that the influence of the company's brand story can be enlarged to the maximum: the average level or the highest level in the industry.

On the basis of the same basis, a comparison shows how "your" is better than "they".

Direct comparison of the percentage and number of applications can enhance the influence of the story.

In the industry or area, the first story to provide a project is also a good choice.

This is a comparison with last year's goals.

It shows that the company's performance has changed significantly compared with last year (or a certain period).

Quantify the project results.

Using statistics to illustrate the business effect of a project is very effective.

Using money and figures to describe project output can enhance story telling and persuasion.

Identify the favorable and unfavorable figures.

In the story, the explanation of favorable or higher numbers and unfavorable or lower figures can make the story more beautiful and make the figures more meaningful.

The company's honor is listed.

External awards or recommended projects or events are the best choice.

The internal rewards are not so persuasive.

It shows the participation of employees in the project.

If only mention of the project, no mention of employee involvement, the story is not attractive.

It shows that the percentage of employees involved in the operation or actual operation will make the information more convincing.

I mentioned general employees.

Most people are impressed by the success stories of "little people".

It is usually very popular to show how important small people are and what they are concerned about or benefited from in projects.

Create a story involving multi level employees.

The story of the success of employees at different levels is quite convincing.

It is a icing on the cake to embody the high level of participation of employees at all levels and the participation of employees at a higher organizational level.

Explain the expenditure and project cost.

It shows that the company has invested heavily in every employee, or the proportion of the project in the total expenditure of the company is huge.

A good name for the project.

Usually, a project plus a good name can make informal events convincing.

The name of the project is easy to remember.

He expressed concern about the environment.

Showing your deep concern for the environment in stories or projects can help you win higher scores.

Environmental protection work done by individuals or groups can also enhance the value of stories.

He uses powerful quotations.

Short quotes that are easy to remember and spread can add to the story.

It is a good choice to quote ordinary employees when talking about their work and personal experiences.

Quotes from CEO can also increase the value of stories.

Quotations from important works can greatly enhance the value of stories.

It is also very convincing to quote the customer's words.

The employee's recommendation is applied to the story.

It is also very convincing for employees to express their short statements about company and project feelings.

The employee's treatment of his treatment and experience proves that it can also increase the value of the story.

If you are a website story, add a video Click.

Sometimes, only language is not enough.

You can put video clips (3-5 minutes) on the company's website (or, if possible, attached to the material for the "best employer").

Photo gallery.

Pictures can sublimate emotions, and are useful additions to stories, application materials or websites.

If the picture can really increase the value of the story, it should be tested ahead of time.

Add Web links.

A website link is attached to a written story or a winning certificate, so that readers can easily find more relevant information.

The story is convincing because they highlight real events related to ordinary employees.

Unlike most companies that display information about their employees (usually seen as propaganda), employees are more willing to listen to and disseminate interesting stories that reflect the company's kindness to their employees.