Entering The Expo: Luxury Brands Gather In A Bright Way To Attend A Fashion Feast

　　 By the Huangpu River, the autumn wind is cool, and it is another year to enter Boshi. On November 5, the 7th China International Import Expo (hereinafter referred to as "Import Expo") with the theme of "New Era, Sharing the Future" was opened in the National Convention and Exhibition Center (Shanghai).

　　 The international cooperation and integrated development of the textile industry have been fully demonstrated at this Expo. In the "Consumer Goods Exhibition Area", top enterprises and brands in the global textile and clothing industry gather together to show the unique charm and infinite possibilities of the textile industry. As a cooperative media in the textile and clothing industry of the Expo, Textile and Clothing Weekly specially opens a column of "Wearing in the Expo" to lead you to experience the application of the latest technology in the textile and clothing field, and feel the collision and integration of the unique charm of cultures and fashion trends in various countries.

　　 At the 7th Expo, many international luxury brands arrived as promised, bringing an unparalleled fashion feast to global consumers. Among them, Coach, Burberry, Brioni, Alexander McQueen and other well-known brands have released new products, so that consumers can feel the ingenuity of the brand closely, and appreciate the perfect combination of fashion and quality.

　　 COACH： Huge tablet handbag attracts countless eyes

　　 Kochi COACH, a brand of Tapestry Group, has participated in the Expo for the sixth consecutive year. With the theme of "the COACH table shop", the booth takes the iconic giant tablet handbag as the main body of the booth, attracting countless eyes and becoming another "fashion card punching place for entering the Expo".

　　 In addition, the world's first Quilted Chain Tabby handbag (Quilted Chain Tabby) brand new series reshapes fashion classics and interprets classic charm from a modern aesthetic perspective.

　　 This year, Kochi Cafe also landed at the booth of the Expo for the first time, providing visitors with diversified choices including coffee drinks, stimulating fashion vitality with innovative experience and creating innovative consumption experience.

　　 In this regard, Yang Baoyan, President of Taipesiqi Asia Pacific Region and President and CEO of COACH Asia Pacific Region, said that he looked forward to exploring new opportunities in the fashion industry with more partners and bringing a better lifestyle to more Chinese consumers relying on the open platform of the Expo. This time, Kochi Cafe was brought to the Expo site to provide space for everyone to sit down and enjoy delicious coffee while relaxing and strolling around.

　　 Burberry： Redefining the classic with modern style

　　 At this Expo, the London Park pavilion of Burberry Burberry has become a gathering place for fashion people to clock in. Each pavilion "hides" the new autumn and winter product series in the theme of brand ivy green, ingeniously integrates innovative elements, reproduces Burberry Burberry Burberry's long history and rich collections, and radiates the brand's unique charm.

　　 As an old friend who has participated in the exhibition for four consecutive years, Burberry Boboli showed the new Parka winter coat in 2024 for the first time. The coat was inspired by the brand's long history of providing outdoor equipment for explorers. With cotton canvas, nylon cotton cloth and pile fabric, it creates a multi-layer design, decorates worsted patterns, reinterprets the classic with modern style, and pays tribute to explorers.

　　 At the same time, Brewed Protein ™ Wool blended scarf reflects Burberry Burberry's commitment to comfort and environmental protection. Brewed Protein ™ Laboratory cultivation materials fermented from plant based renewable ingredients endow scarves with excellent appearance and feel, and lead new fashion.

　　 "Over the years, the Expo has become a platform for communication, mutual learning and win-win cooperation between China and the world." Zhang Yunxin, president of Burberry Burberry Burberry China, said that in today's era, communication and exchange have become particularly important. We are honored to be able to participate in the Expo for four consecutive years. We hope that through the seventh Expo, we will continue to deepen our exchanges with all parties and establish closer ties.

　　 Brioni： Strength deduces "slow luxury" 　　

　　 Brioni, an Italian menswear brand, appeared in the "Cloud Pavilion" of the 7th China International Fair to show Brioni wool and cashmere double-layer woven Vagabond shirt coat, Brioni cashmere Bigli coat and other autumn and winter 2024 advertising series products, which perfectly demonstrated Brioni's pursuit of "slow luxury" and revitalized the sophisticated wardrobe of modern men.

　　 It is reported that the Vagabond shirt style coat is made of double layer woven wool and cashmere, which has a light texture. The design inspiration of this product comes from the style of work clothes, which combines aesthetics and an active lifestyle. It has the characteristics of a shirt and the function of a coat. It pursues casual elegance, and has both multi-function and fashion; Bigli coat is made of 100% cashmere fabric, unlined, double breasted, and light shoulder pad, which not only demonstrates Brioni's commitment to precise and easy cutting, but also ensures the comfort of the upper body of the product, redefining the modern delicacy.

　　 AlexanderMcQueen: Explore the core of the brand - workshop

　　 Alexander McQueen moved the "workshop" into the Expo site, allowing skilled sample cutters to use their professional skills to shape the imagination, show the art and heritage of the brand, deeply explore the core of the McQueen brand, and interpret the essence of the McQueen craft.

　　 In addition, products such as fine cut jackets and McQueen single button jackets were also displayed. The iconic pointed shoulder design, diagonal pockets, and single button opening and closing sketched a neat and delicate outline; It is made of black leaf crepe fabric, with slit details on the back, presenting a smooth and stylish silhouette, reflecting the brand's exquisite workmanship, precision and innovation.