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Graduation Ceremony Of 2024 Textile Advanced Training Class Held In Xiamen

2024/11/11 12:42:00 0

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Textile Advanced Training Class; Xiamen

　　 Dear students

　　 Memorable time

　　 We have walked through a period of years together

　　 In the ocean of knowledge, we set sail

　　 In the sky of dreams, we soar bravely

　　 On graduation

　　 Our hearts are full of reluctance and hope

　　 Looking back, there are tears in laughter, and friendship is bright

　　 Looking forward to the future, the stars and the sea, let us roam

　　 On November 3, the graduation ceremony of 2024 National Advanced Training Course for Textile Talents Training was held in Xiamen.

　　 From April to November, over the past six months, in this fertile land of the industrial chain that nurtures infinite possibilities, students of 2024 textile advanced training class have walked hand in hand, covering all over the country, going deep into 34 outstanding enterprises, colleges and innovation centers in the textile industry chain to learn, exchange and explore, listening to 27 teachers in different professional fields combing, interpreting Insight, clearer understanding and prediction of the latest development, future trend and path of the industry; The strong strength and advanced technology of industry giants, the unique charm of specialized and new enterprises in the subdivided fields, and the firm belief, difficulties, confusion, and successful experience of each enterprise along the way not only stimulate everyone's morale and confidence, but also enable them to have a clearer positioning and more profound thinking on their own enterprise development.

　　 In combination with the learning process and achievements of the students in the eighth textile advanced training class, Duan Xiaoping, Vice President of China Textile Industry Federation, put forward four suggestions for everyone's future development: first, we should be serious, rigorous and steady, and we should be more careful, serious and focused than ever before. The second is the normalization of exchange and cooperation. We hope that the textile advanced training class can become a "club" of the normalized textile industry chain, a platform for cultivating friendship and mutual learning, a platform for helping each other solve problems, upstream and downstream cooperation in developing new products, and a platform for reducing risk and joint investment. The third is to see clearly the general trend and direction, for example, artificial intelligence will bring forth the fourth industrial revolution; The business model of central enterprise+peripheral enterprise is accelerating to form. If it cannot become a central enterprise, it must at least become a core peripheral enterprise, and establish a closer strategic cooperation model with its own upstream and downstream enterprises; "3060" green development will become a new fashion and new trend; Materials are the foundation and the most important support for building local brands. In this process, we should make full use of the leading advantages of China's chemical fiber industry. Fourth, stand on the ground and look at the world, strengthen confidence, and use more wisdom and courage to deal with various difficulties and challenges, so as to contribute emerging forces to the bright future of the textile industry.

　　 Kang Zhihai, secretary of the eighth textile advanced training class and secretary-general of the Tianzhu Alliance, delivered his graduation speech as a cadre representative, "Thank the sponsor of the textile advanced training class for providing us with such a valuable learning and exchange opportunity. Without this platform, it is difficult for us to get together and spend this unforgettable learning life together; Thanks to the professors, teachers and experts who have taught hard. Their selfless dedication and professional guidance have greatly benefited us, constantly growing, and enhanced our ability to face difficulties and solve problems; Thanks to all the staff for their efforts and dedication, they have always made silent contributions and created a good learning environment for us. " His three sincere thanks expressed the wishes of the students.

　　 Looking forward to the future, Kang Zhihai hopes that students will cherish the repeated learning opportunities provided by the Association, continue to deepen their knowledge and skills, apply what they have learned to practice, expand their business and establish broader cooperation. "This advanced training class is very successful, which is a very unforgettable life experience for all of us. It really realized our original intention of 'increasing knowledge, making friends, and opening our eyes' at the beginning of school. I hope that students will keep in touch, get together often, and communicate together in the future, so that our friendship will last forever. All students in the eighth class will always be a family who love each other."

　　 Ye Kai, the general manager of Guangzhou Dazheng Textile Co., Ltd., an outstanding student representative, shared his learning experience from three aspects: increasing knowledge, broadening horizons and making friends. "First of all, the knowledge system of the advanced training class is classic, coherent and innovative. The course has opened up the whole link from fiber to brand, and has achieved a balance between the quality and quantity of the course, fine and wide, new and specialized, allowing me to find the positioning of the fabric factory more clearly. At the same time, the innovative knowledge and theory in the course also inspired more thinking and provided new ideas for product development. Secondly, the advanced training class opened my eyes to the breadth and depth of Chinese textile. We have walked through many industrial clusters of China's textile industry, seen the complete industrial chain of China's textile industry, experienced the transformation from a cotton or a drop of oil to a piece of clothing, and seen the positive innovation and change of textile enterprises in scientific and technological innovation, integration of emerging industries, intelligent manufacturing, etc. Most importantly, I gained friendship in the advanced training class. I have gained valuable experience and ideas through communication with students and seniors, which will become wealth in future product development and production. At the same time, I will also actively use the fibers and yarns of my classmates to develop and push these products to end customers, so that customers can realize the progress and beauty of domestic fibers. In this process, my resource circle is also expanding infinitely. "

　　 At the graduation ceremony, the guests presented graduation certificates to all the students of the eighth textile advanced training class, and witnessed the highlight moment of the students together.

　　 Last lesson:

　　 2024 textile advanced training class enters Quanzhou and Xiamen

　　 On November 2-3, 2024 textile advanced training class went to Fujian Quanzhou Peak Sports Goods Co., Ltd., Jiumuwang Co., Ltd., and 361 Degrees (China) Co., Ltd. for the last course learning and exchange. Jin Gaoling, Vice President of China Chemical Fiber Industry Association, participated in the whole process and presented the Brief History of Chinese Chemical Fiber to three enterprises on behalf of the Association.

　　 The resilience of industry development is fully demonstrated

　　 As the basic pillar industry and livelihood industry of the national economy, China's textile industry has the most complete modern fiber processing industry chain in the world. From chemical fibers to end products, the comprehensive R&D and manufacturing level of the entire industry chain has reached the international advanced level, meeting China's multi-level, multi field and diversified consumption needs. "Although the proportion of the textile industry in the overall industry has declined, the influence of the industry runs through the primary, secondary and tertiary industries, which has a broad role in stimulating the national economy and plays an important role in attracting employment and ensuring people's livelihood." Zhao Mingxia, director of the Trade Office of the China Textile Industry Federation and vice president of the Industrial Economics Research Institute, said.

　　 As for the current development situation of the industry, Zhao Mingxia said that in 2024, the development situation faced by China's textile industry is still complex and severe on the whole, but the industry has accumulated development resilience through years of transformation and upgrading, and all major operating indicators have achieved positive growth, making positive contributions to the "stable growth" of the national economy. In recent years, China's textile industry has made every effort to promote high-end, intelligent and green transformation and upgrading, and has made continuous progress in advanced manufacturing, material innovation, integrated innovation and other fields, effectively improving development resilience and core competitiveness, laying a solid foundation for the industry to cope with complex external situations and basically maintain stable development.

　　 Looking forward to the future, Zhao Mingxia said that the textile industry should focus on the era proposition of Chinese modernization, gather technology, fashion and green, and accelerate the construction of a modern textile industry system. From the micro level of enterprises, we should combine the consumption upgrading trend of the domestic demand market, strengthen innovative development, actively open up new fields of fiber products application, and activate new hot spots in the consumer market. In the face of the complex international situation, we should always focus on improving the core competitiveness of domestic industries and international voice, continue to promote high-quality development, and cultivate and develop new textile productivity; At the same time, with the goal of building a stable, safe and efficient international resource allocation system, orderly carry out international layout.

　　 Unleashing creative potential

　　 Textiles are becoming a catalyst for interdisciplinary innovation. Through smart design and technology integration, they promote the successful commercialization of products and release unlimited potential. In Unleashing Creative Potential: Textiles as a Catalyst for Cross disciplinary Innovation and Successful Commercialization, Li Li, a professor of Hong Kong University of Science and Technology, shared his research on innovation fields, creative fibers, yarns and textile examples, explained the internal reasons for the success of creative textiles in promoting commercialization, and emphasized the importance of using creativity and imagination to conduct cross disciplinary research.

　　 Li Li said that the innovative combination of creativity and technology provides more opportunities for different industries. For example, focusing on the research and development and application of far-infrared functional fiber, improving its thermal performance and expanding its application in medical and other fields, while emphasizing the concept of environmental protection, to ensure the accuracy of experiments and the effectiveness of design concepts; Focusing on the mechanical properties of non-woven fiber and its spinning application after treatment, its hairless and fluffy characteristics make its application scenarios broader; In addition, the research on the application of carbon fiber sensors in archaeological protection, biological field, composite materials, etc., the process and implementation of integrating philosophical thinking into technological innovation and positioning the ToC market, are both interesting and enlightening.

　　 For how to better combine science and technology and creativity, Li Peng suggested that: first, we should constantly explore and realize the effective combination of science and creativity, so that interdisciplinary research can truly become a scientific research led by design creativity. The second is to cooperate with more enterprises and actively carry out creative innovation experiments, so that experimental innovative products can be rapidly industrialized. The third is to introduce talents with good comprehensive qualities such as creativity, sense of responsibility, understanding and action, hoping to find a new development path in the textile field that meets the needs of the times.

　　 Value innovation and blue ocean strategy

　　 In the current market competition, most enterprises still take the Red Sea strategy as the main development path, that is, they choose to carry out business activities in the existing market space based on the traditional way. This means competing for share in a limited market, facing fierce competition, limited market growth, and relying on cost control as the main means of competition. In contrast, the blue ocean strategy attracts non customer groups through value innovation, creates new market demand, and opens up new growth space for enterprises. Sun Xiao, a visiting professor of Wuhan Textile University, shared his ideas based on value innovation and blue ocean strategy.

　　 Sun Xiao said that the game theory has well explained the current situation of most enterprises choosing the Red Sea strategy. It is difficult for enterprises to get out of this dilemma. In order to effectively implement the blue ocean strategy, enterprises need to fully understand the value chain, use tools such as strategic canvas and ERRC grid, accurately analyze the market situation, position key innovation factors, fully tap customer groups, and develop targeted strategic plans. For example, by redefining the circus's value proposition to customers, the Sun Theater has successfully realized the leap from the red ocean to the blue ocean. For another example, Netflix successfully defeated blockbuster with the DVD rental model and successfully transformed in the streaming media era, providing valuable enlightenment for enterprises to keep pace with the times and constantly innovate and transform. In addition, enterprises can learn from the experience of the launch of Ford Model T, use the strategic canvas to analyze the competitive factors in the industry, and use the ERRC grid to find ways to reduce or eliminate drawbacks, improve and create new value, and enhance the competitiveness of products or services. In practical operation, we should pool our wisdom and make scientific use of a series of tools of blue ocean strategy, which can better form innovative ideas and plans, and also ensure effective implementation.

　　 "In the market competition, enterprises should deeply understand the current situation of the industry's red ocean, use the blue ocean strategy, combine their own value proposition, market layout, value chain management and other factors, and constantly innovate and optimize management. At the same time, they should actively learn from successful cases and advanced tools and methods, and continue to improve their competitiveness and innovation capabilities." Sun Xiao said.

　　 PEAK: Adhere to scientific and technological innovation to build an international brand

　　 Since its establishment in 1989, Fujian Quanzhou Peak Sports Goods Co., Ltd. has been adhering to the purpose of "creating an international brand and becoming a century old enterprise", committed to designing, developing, manufacturing, distributing and promoting sports products of the brand "PEAK Peak", covering sports shoes, clothing, accessories and other fields. For more than 30 years, PEAK has always adhered to its original intention and actively promoted the development of global sports.

　　 At PEAK Group, students carefully watched "Xu Jingnan · Ingenious Brand Building" and "Entrepreneurship". As the founder of PEAK, Xu Jingnan's entrepreneurial process is a vivid interpretation of entrepreneurship.

　　 In his welcoming speech, Xu Jingnan reviewed the innovative road of PEAK brand towards internationalization and the process of its product development. He started his business at the age of 19. In the process, he gradually realized the importance of the brand and began to push PEAK to the international market. In the face of international competition, although he has no experience and resources, he firmly believes that Chinese people can also create their own international brands. From OEM to building its own brand, from "product export" to "brand output", PEAK has successfully achieved the leap from China to the world, and has occupied a place in the competitive international market. Today, its overseas sales revenue accounts for more than 20% of the total sales.

　　 In terms of brand internationalization strategy, facing multiple challenges such as name suitability, global organization and international cooperation, Xu Jingnan made a decisive decision to change Fengdeng's name to PEAK, which means "peak" in English. Then the global trademark registration is carried out. Since 2005, PEAK has accelerated the internationalization of its brand in an all-round way. It has successfully become one of the richest international resources among Chinese sports brands by sponsoring world-class events, teaming up with top NBA teams, forming alliances with FIAB and WTA top international event organizations, and signing contracts with many NBA stars. These measures not only enhance PEAK's international popularity, but also win wide international recognition. In China, PEAK has established a mature brand operation system combining production and marketing, with retail outlets all over the country; Internationally, PEAK has more than 1500 sales outlets, and its export business covers more than 120 countries on five continents. "A strong country needs its own brand, which is also the responsibility of private entrepreneurs."

　　 In terms of product research and development, PEAK independently developed a new material with instant rebound characteristics, "Shiji Technology", which significantly improved the comfort and protection of shoes. Xu Jingnan stressed that scientific and technological innovation is the foundation for the long-term survival of enterprises. He led the team to make continuous investment. The investment in innovation and R&D accounted for 3% of the total sales revenue. In addition to the state of extreme technology, he also mastered advanced 3D printing and other technologies, making products more competitive. All efforts are aimed at enabling global consumers to enjoy the convenience brought by Chinese products.

　　 In addition, Xu Jingnan emphasized the importance of entrepreneurship, interaction and correct three perspectives. Entrepreneurs committed to creating international brands have the responsibility to promote Chinese brands to the world; Interaction is the engine that drives progress. No matter through interviews or exchanges, we can learn a lot of valuable experience and wisdom to promote the continuous progress of industry enterprises. He especially mentioned that the world outlook is the basis of the three outlooks and the basis of judgment. Only by understanding the laws of world operation can we make correct decisions; The core of values is to support oneself. In the current economic situation, China is in the period of adjustment, which may bring some vibration and challenges, but we should see that this is exactly the opportunity for us to carry out reform and innovation. Everyone has the opportunity to make up for and change our destiny through their own efforts, to realize personal and social values, and to make their own contributions to improving the competitiveness of the industry.

　　 Jiumuwang: the world's leading male pants expert

　　 Since its establishment in 1989, Jiumuwang Co., Ltd. has always adhered to the mission of "creating the best pants in the world", with the vision of "leading China's men's pants and becoming the world's pants king", constantly insight into consumer needs and lead the industry innovation. After 35 years of intensive cultivation, the company has accumulated more than 12 million body data, and the cumulative sales of men's trousers have exceeded 100 million, becoming the leading brand in the field of men's trousers in China. Today, Jiumuwang can provide consumers with products and services through all channels and scenes through more than 2000 offline stores and online platforms such as Tmall and JD across the country.

　　 Lin Huarong, Executive Deputy Director of Jiumuwang Noodle and Accessories Development Department, shared Jiumuwang's development history, strategic changes and brand development path.

　　 From the launch of the "Heavyweight King of Hemp Yarn" in 1995, which led the market, to the establishment of the belief that quality is the king, "burning inferior pants" in 1999, to the participation in the drafting of national standards in 2008, and to the participation in the formulation of Chinese men's pants standards, every step witnessed Jiumu Wang's persistent pursuit of quality and keen insight into the market. In recent years, Jiumuwang has launched the strategic transformation of "the world's leading men's pants expert", and launched the "five pants" series product matrix, covering different life scenes of consumers - business outdoor No. 1, relaxed pants, small black pants, free jeans, high definition trousers, to provide consumers with a "better solution" for wearing the whole scene. At the same time, the company has also continued to build a multi brand fashion landscape, including high-quality brands such as South Korean quality fashion men's clothing ZIOZIA, fashion pants brand FUN, and has locked in hip-hop, graffiti, disc playing, rap, skateboarding and other sports trend customer groups, with three main lines of sports, jeans and leisure, and has cooperated with multiple IPs. The product line is rich and interesting.

Students visit Jiumuwang flexible intelligent factory, exhibition hall, etc

　　 In the strategic change, Jiumuwang has achieved three visibility. Its brand promotion strategy mainly includes advertising investment, fashion week appearance, and terminal image upgrading, such as advertising in major airports, landmark cities, and outdoor billboards across the country to improve brand awareness. At the same time, it cooperates with Focus Media to broadcast advertisements on elevator media and implant brand image; Four fashion weeks, including three Paris fashion weeks and one Milan fashion week, represent Chinese brands to the world and effectively enhance brand reputation; Cooperate with famous Italian space designers to create a new store image, strengthen brand awareness, expand the scale of department stores through rectification and closure of invalid stores, and set up flash stores in high-end stores. In addition, it also helped promote the brand through celebrity endorsement, KOL grass planting and other ways.

　　 In terms of cooperation between brands and raw material suppliers, Jiumuwang has also taken a series of measures. For example, since 2018, it has gone deep into the yarn sector and directly connected with raw material suppliers; Cooperate with international raw material giants to obtain new products and technical solutions, and help brand promotion; With the help of chemical fiber association and other industry association resources, learn more about innovative technologies and products, such as Huilong New Material's stock solution coloring technology and Yongrong Jinjiang's nylon products.

　　 Jiumuwang fabric development expert Wang Shijun shared the core ideas and needs of product development, and its strategy mainly focuses on scene development, single product explosive creation, existing product optimization and consumer pain point solution. In the aspect of scene development, through the division of five pants and four zones, the serialization and differentiation of products are realized to meet the wearing needs of different occasions and styles. Fabric selection and processing methods are based on category characteristics to ensure product function and comfort. In terms of the development of single products, Jiumuwang pays attention to the combination of creativity and consumer demand, such as launching products with unique selling points, such as small black pants, to solve consumer pain points and improve market competitiveness.

　　 The optimization and upgrading of existing products is also a key link. Jiumuwang has comprehensively upgraded its functions, comfort, texture, quality and color, such as introducing cool feeling in spring and summer, warm keeping technology in autumn and winter, as well as personalized designs such as machine wash and iron free, to make its products more in line with consumer needs. In addition, Jiumuwang also focuses on solving the actual problems of consumers, combining technology and design to launch comfortable and practical pants products. Whether it is light, thin and breathable cool jeans or springy summer black pants 3.0, it reflects Jiumuwang's ultimate pursuit of product quality and consumer experience.

　　 361 °: more love

　　 Since its establishment in 2003, 361 Degrees (China) Co., Ltd. has always adhered to the brand spirit of "more love", and is committed to providing users with high-quality sports products and cultural experience. It has four major sectors: sports, children, overseas business center and e-commerce center. In recent years, 361 ° has adhered to the brand positioning of "specialization, youth and internationalization", linked user needs with brand and product values, and maintained a stable and sustainable growth capacity in the fierce competition.

　　 In the field of sports, 361 ° expands the product matrix around core categories such as running, basketball, comprehensive training and sports trends to provide professional and high-quality sports equipment for sports enthusiasts and professional athletes. In the field of children's and teenagers' sports, we have continued to deepen our efforts, especially in the fields of rope skipping, basketball, football, running and other mainstream youth sports, which has promoted the development of children's and teenagers' sports. At the same time, 361 ° has also actively expanded its international market, established subsidiaries in the United States and Europe, and accumulated a good reputation with many high-end sports shoes and cutting-edge technology.

　　 Under the leadership of Dong Heng, the 361 ° senior R&D manager, students visited the enterprise exhibition hall and learned about the 361 ° brand development history and clothing/shoes for sponsoring various events.

　　 As the first Chinese sports brand to sponsor the Olympic Games, 361 ° fully supports the 2016 Rio Olympic Games and Paralympic Games and contributes China's strength to world sports. From the 2010 Guangzhou Asian Games to the 2022 Hangzhou Asian Games, 361 ° has become the official partner of the Asian Games for four consecutive times, giving full play to the brand experience and creating a unique cultural symbol of the Asian Games. Promote the vigorous development of ice and snow sports through cooperation with the 9th Asian Winter Games in Harbin 2025. 361 ° also sponsored the 2011 Shenzhen Universiade, the 2014 Nanjing Youth Olympic Games, the 2009-2013 China Table Tennis Super League, the 2010-2015 China Volleyball Super League and other important events, comprehensively helping the development of China's sports.

　　 With professional products and rich industry experience, 361 ° has successively provided professional sports equipment to 28 national Olympic committees, many national teams and professional teams around the world, and successfully cooperated with many Chinese national teams, such as the Chinese National Swimming Team, the Chinese National Hockey Team, the Chinese National Cycling Team, the Chinese National Triathlon Team and the Chinese National Women's Water Polo Team, It also started long-term cooperation with the World Swimming Federation to show the strength of China's national sports brand to the world.

　　 The 2024 textile advanced training course was successfully concluded. Here, the China Chemical Fiber Industry Association would like to express its gratitude to all enterprises, professors, experts and students in the whole industry chain from fiber to brand who have always supported the work of the textile advanced training course.

　　 Consultation on application for 2025 textile advanced training class

　　 The textile advanced training course is jointly organized and hosted by China Chemical Fiber Industry Association, China Textile Engineering Society, China Cotton Textile Industry Association, Textile Talent Exchange Training Center, Beijing Institute of Fashion Technology, etc. Since the opening of the course in 2015, it has formed from textile raw materials to machinery and equipment, from fiber production to yarn weaving The complete industrial chain education system, from fabric research and development to terminal brands, has become a big platform for the textile industry chain to exchange information, improve technology, share resources and look forward to the trend, which plays a positive role in promoting enterprise development and promoting the integration of the textile industry chain.

　 (Source: China Chemical Fiber Industry Association)