Govan KIDS And Naiva'S Family Dream Linkage, Shanghai International Fashion Week Set Off A Wave Of Black Gold Babies

October 10 Shanghai International Fashion Week On the stage of Children's Wear Week, Govan KIDS brand show "Childhood in Snow, Black Gold in Tibet" brought a new fashion feast to the audience with its unique charm and creativity. At the beginning of the show, Keiko, the anchor of Meishou E-commerce, led a group of small models to wear the goose down clothes co branded by Govan KIDS and Naiva, and captured the hearts of the audience at the scene with a cute image.

Meishou anchor Keiko was on the catwalk wearing Govan KIDS&Neva

The Naiva family, this is from Li Jiaqi The original cute pet IP derived from the prototype of the five beagle dogs is composed of five cartoon characters, NEVER, MEME, DIDI, PEGGY and PIGGY. Their stories are full of warmth and interest, and convey the deep emotional ties between family and friends.

Keiko said in an interview: "The Naiwa family hopes to convey the emotional value of love and companionship through our stories and images, and bring happiness and warmth to every family. We chose to cooperate with Govan KIDS because we all believe that children's smiles are the most beautiful scenery in the world."

Big show scene

The goose down clothes jointly named by Govan KIDS and Naiva are not only an expression of fashion, but also a warm guard. Each goose down garment has been carefully designed, which not only has a lovely appearance, but also has powerful functionality. The inside is filled with high-quality Hungarian imported Flying Goose down, with 90% cashmere content and more than 700+fluffy degree, ensuring the lightness and warmth of the goose down clothes. The external fabric is made of black stone warm yarn, which combines patented technology and scarce materials. It has professional functions such as wind resistance, water resistance and wrinkle resistance, reaching the standard of French luxury fabric. The Zhongke heat storage technology used in the back can rapidly raise the temperature by 2.2 ℃ in 5 seconds, providing excellent warmth retention and comfort.

　　 Gao Fan Mulan, the head of KIDS, said: "We are very happy to cooperate with the Naiva family. This is not only a brand new attempt, but also a way for us to convey warmth and innocence to children. We believe that through such cooperation, more children can feel love and companionship."

About Govan KIDS: Govan KIDS is a brand focusing on high-end children's goose down clothes, famous for its high quality and innovative design. The brand concept is "born to protect children's warmth", and is committed to providing children with warm and comfortable wearing experience.

About Neva family: The Naiwa family is an original cute pet IP derived from five beagle dogs of Shanghai Meishou anchor Li Jiaqi, including five cartoon characters, NEVER, MEME, DIDI, PEGGY and PIGGY. The Naiwa family conveys the emotional value of love and companionship through a variety of original content, and brings a high-quality and happy lifestyle to the young generation of families.