Barometer Of Boss Of Clothing Business District In Zhengzhou Railway Station

A depressing summer has passed. After the half year financial statements were released, more than 10000 clothing owners in Zhengzhou Railway Station clothing business district were in a bad mood, and the epidemic situation made them miss the first half of the year.

A delightful early autumn has come. There are three new faces in the dull clothing business circle. They are Jiabao Golden Triangle clothing market, tianzhongli and Meisheng clothing city transformed from stock business.

The three companies have contributed less than 50000 square meters of commercial volume. Obviously, they can't shake the business district's overlord, but they are looking for new possibilities for the present.

change

Three new players enter the clothing business district of railway station

Golden Triangle heavy clothing, tianzhongli transformation, Xiangshan children's clothing city upgrade

The clothing business district of Zhengzhou railway station, which is already over saturated, has entered three new players who are transformed from the stock business.

Tianzhongli market is located at the south end of Qiantang Road, Erqi business district. It comes from the transformation of the original Qiantang box city. The property owner, Zhengzhou Zhengfang real estate industry Co., Ltd., entrusts Henan Hedu Enterprise Management Consulting Co., Ltd. to transform and attract investment.

Meisheng clothing city, on the west side of Yima Road, is upgraded from Xiangshan children's clothing city and looks across the road from Yinji in the East. Because of its small size, it is not regarded as a "threat" by the surrounding markets.

The Golden Triangle market of Jiabao, which opened on August 29, is the most exciting business area. After more than one year's negotiation, the two sides have been seeking new capital in Hangzhou for more than a decade. After the two sides closed down for more than a decade, they have been in Hangzhou for the second time.

For Jiabao group, which is deeply dependent on the clothing industry, started from the Sijiqing clothing market in Hangzhou, it has the ambition of multi-point layout in the country. Entering Zhengzhou market is a transaction, which just complements its clothing industry chain. The renamed Zhengzhou Jiabao golden triangle, together with Changshu Jiabao foreign trade women's clothing city in Suzhou and northwest small commodity trading center in Xi'an, has built a grand business empire of Jiabao.

The huge consumption market of Zhengzhou, the regional advantages of connecting the north and the south, and many policy dividends make Hangzhou garment giants covet it. The resources of manufacturers, advanced business philosophy and fashion style brought by Hangzhou's first-line clothing market have a deeper impact on Zhengzhou's local clothing.

Together, the three markets have contributed less than 50000 square meters of commercial volume to the business district, which is less than 1 / 6 of Daguan international trade. The butterfly effect produced by the three markets has not yet been fully revealed. "It is not as good as the sensation of Daguan international trade in those years. In the year of entering the market, it directly led to rent reduction in the surrounding clothing markets.".

significance

The three clothing markets launched the first shot of the revival of clothing professional market

At the same time, it is part of the revival of Erqi business district

However, the three markets have already opened a corner of the curtain of organic urban renewal in Zhengzhou.

After 30 years of ups and downs, the clothing business district of Zhengzhou railway station was first started in the 1980s and 1990s. Simple clothing stalls were set up on the hundreds of meters long dunmu road. The spontaneous Street Hawking market gathered the first batch of "Zheng Piao" who got off the train station to survive, which also opened the big era of Zhengzhou clothing wholesale business circle.

However, with Zhengzhou's commerce almost entering the stock business era, the clothing business circle of railway station is also entangled with backward hardware, scattered wholesale and old mode. The call for the revival of Erqi business district is becoming more and more urgent. Since this year, the revival movement has become more and more intensive, and the upgrading signals are frequent: the construction of Erqi Square underground tunnel will start in October, the above 7th floor of friendship building will be demolished, Erqi square will be expanded into a new Erqi square

As a part of the revival of the Erqi business district, the three clothing markets launched the first shot of the revival of the clothing professional market.

The overall transformation idea of tianzhongli project is to "create a multi-dimensional and three-dimensional media business center and city living room with Zhengzhou's contemporary characteristics with the brand-new business and cargo carrying mode. After the expansion, tianzhongli will change the messy and dilapidated signboards and small shops, and integrate the charm of commercial streets and the flavor of the scientific and technological era.

The South Korean designer team was introduced into Jiabao Golden Triangle market, which gave fashion and simple style, and completely abandoned street shops; while Meisheng clothing city innovated its facade, showing a full of fashionable and cutting-edge temperament.

The transformation of commercial stock is not only the re establishment of physical space, but also the innovation of business model, the natural interaction and remodeling of people, commerce and city.

A large amount of capital investment in the early stage, whether the later operation is in line with each other, and the worries brought about by the saturation of the business district are all testing the tianzhongli and Jiabao golden triangle, which is located in the rejuvenation project of Dehua Street, as well as the Meisheng clothing city 600 meters away.

analysis

Deep excavation of "moat", three shopping malls set off differentiated marketing

Golden Triangle only makes medium and high-end women's wear, tianzhongli attacks retail, and Meisheng loses children's wear

At present, the market has riveted enough strength, set off a war of investment. Marketing is the key to market differentiation.

Erqi business circle has always said that "retail can't go beyond Datong Road". Located in tianzhongli, south of Datong Road and south of Qiantang Road, it has the ambition to break this curse. It is positioned as the European and South Korean women's fashion center. It plans to introduce fashion retail clothing brands such as Li Ning, Anta, ADI, etc. to mainly make clothes for people under 25 years old, cater to young customers such as students, and stagger the competition track with silver base, World Trade Organization and Jinrong of the whole series of clothing.

The favorable policies brought about by the revitalization project of Erqi business district, the passenger flow transformed from Dehua Street, and the operation team formed by the people who have been fighting in the business district for many years are the bottom cards of tianzhongli.

Jiabao golden triangle is located at the intersection of three wealth roads, and its geographical location is unmatched. What's more, it is backed by the big tree of Jiabao group. Jiabao group has operated the Sijiqing clothing market for 25 years. The latter is the leading market of "China's clothing first street" in Hangzhou. The flow of people and the volume of packages are the "handlebars" of the whole street.

Jiabao golden triangle positioning is extremely clear and firm, only do high-end leisure fashion women's wear. There is no men's wear, children's clothing, nor to change the positioning, as if a clear flow of clothing business circle.

A competitor in front of the Henan Business Daily reporter said, "only the Golden Triangle injects fresh blood into the business circle by introducing the resources of Hangzhou's first-line clothing market manufacturers. Other markets are mining the existing merchants from the business circle, and the merchants jump from market to market in the same business district."

And Meisheng clothing city in the competition of the three slightly lonely. It used to be Xiangshan children's clothing wholesale city. Yima road is the birthplace and gathering place of Zhengzhou and Henan children's clothing wholesale and retail. However, Xiangshan children's clothing wholesale city failed to achieve hegemony. The renamed Meisheng clothing city did not play the children's clothing brand again. Instead, it increased the number of tail goods, and dug up the tail goods merchants from Zhenghong Kaibin clothing city, which is 1.3 kilometers away.

Market disputes

Is the clothing business district of railway station saturated

Even with the help of "the difference between Zhengzhou and the railway station", the difference between the two is not obvious.

This small area of several square kilometers from Datong Road in the north to Longhai Road in the south, Yima road in the West and Nanguan street in the East has gathered more than ten specialized clothing markets, with a total commercial area of 34 million square meters.

"The supply of shops has increased by tens of thousands, hundreds of thousands of square meters, but the number of merchants has not increased correspondingly. The existing mature market is still not full. How to meet the demand for investment promotion in the newly opened market? It is very difficult to move around in the limited stock of merchant resources!" one person told Henan business daily.

A general manager of clothing market investment promotion gave an example to Henan Business Daily reporter that the epidemic has intensified the reshuffle of the clothing market. After the epidemic, more than 170 shops have been emptied from the leading clothing market in the business circle. However, it is understood that there are more than 230 shops in the actual market, which can not be imagined in the past. "In the past, there will be empty shops every year, which belongs to normal adjustment, and the empty shops will be filled up in two or three months. This year, the annual rent of shops has decreased significantly, with a decrease of 70000-120000 yuan for one shop. "

Since the beginning of this year, 8% of the merchants in Zhengzhou business circle have been unable to report the epidemic situation.

Even so, the new players are still pouring in in in turns, and the waves are surging forward. Only in this way can the vitality of a business circle be aroused, and the real charm of business can be achieved through constant adjustment and transformation. They are all facing an uncertain future under the great changes of the times.