MICAM Milan International Shoes Exhibition Detailed Explanation Of 2020 Spring And Summer Shoe Trend

In September 18th, the eighty-eighth MICAM Milano Italy Milan international shoes exhibition was officially closed. This year, MICAM is also hosting the 50th anniversary Daqing. "Gorgeous ambition" is invited to Milan to make a deep report on the exhibition.

MICAM, jointly organized by the Italy Foreign Trade Commission (ITA) and the Italy Footwear Association, is one of the world's three major professional footwear exhibitions, and it can be regarded as the vane of the global shoe trend. The latest report released by them shows: 2020, the color of shoes will be more diversified in spring and summer, and the requirements for shoe material will reach a new height. And Designing Emotion (design emotional connection), Code Create (future technology sense), Empower Up (Punk wind and exotic culture) three themes will be the 2020 main trend of spring and summer shoe trend.

Designing Emotion (design emotional connection)

Designing Emotion refers to the combination of modern technology and traditional handicraft, which can produce deep emotional ties with consumers. The shape of shoe last will continue to play a vital role in the creation of large thermal products.

Women's shoes and children's shoes: the warm tone, warm brown color and the metallic tone of the finishing touch.

Men's shoes and children's shoes: shoe design is simple, bright and clean colors, through the contrast of the color of the earth and bright colors, to create a sense of retro.

Code Create (future technology sense)

By combining nature with technology, we create new designs, materials and products, rewrite the design tradition of dress standards and accessories, and draw the link between reality and virtual world. Through the use of natural materials and sustainable man-made materials, we should enhance people's awareness of environmental protection.

Women's shoes and children's shoes: the use of color for retro bright colors and natural nude color.

Men's shoes and children's shoes: the trend of Code Create will be mainly reflected in hiking shoes and customized shoes, creating a mysterious future sense. The main colors are the classic natural leather tones and the gorgeous colors full of technology.

Empower Up (Punk wind and exotic culture)

The young and positive trends, led mainly by the Z generation, have been influenced more by punk culture and modern African culture. These shoes are generally environmentally-friendly products and are designed to be interesting. They will be launched mainly through the summer special capsule series.

Women's shoes and children's shoes: the shoe design is mainly influenced by the retro wind and bold punk punk style. The main colors are bright bold bold colors and old hue. Among them, neutral color and blue tone are mostly applied.

Men's shoes and children's shoes: Shoe detail is mainly influenced by modern African culture, bright and lively, and the old style draws on the 80s casual wear.