Zhuji Socks: Coming To Dark, Usher In A New Era

In Zhuji's hosiery factory, the "cat police officer" began a new round of daily patrols, which must be ensured at Tmall's 618 critical juncture, the warehouse zero mouse.

Beside it, a more than 50 year old elder sister is concentrating on the stereotype of socks and keeping it at a speed of 60 times a minute.

She did not know that the socks on her hands would be sent to all parts of the world on a flight, and one day she could meet the social celebrities of other countries.

Zhuji Datang town is the largest stocking production base in China and even the world. The total production of socks accounts for more than 70% of the national total. 1/3 of the world's total, four pairs of socks are produced from Datang.

Here, you can scour all kinds of magical styles.

For example, the popular horse racing hosiery for horse racing, the pineapple socks with loud and explosive flame, and 1500 yuan pair of magic stockings that can not be rotten.

According to the grapevine news, a hosiery factory in Datang is still using the oldest hand sock machine for two years to produce 300 pairs of socks for the British royal family.

Relying on the electricity supplier and relying on the Internet, the industrial belt that was buried in the OEM processing industry 10 years ago was pformed into a large specialized industrial cluster with a complete industrial chain, abundant product structure, complete technical support, independent brand, innovative R & D capability and a certain degree of integration.

At present, the large-scale stocking enterprises in Datang almost embrace electric business, and contribute more than 80% of Taobao Tmall socks stores.

Last year, Tmall double 11, Datang Hosiery Industry online sales reached 250 million yuan, an increase of 40% over the previous year, and 20 enterprises with sales of more than 1 million yuan, with sales of about 12000000 yuan on the karma line, ranking first in Tmall's socks sales.

If the beauty beauty can cross the modern age, she will be fascinated by the socks in her hometown.

Savage growing socks all over the world

How did Zhuji Datang rely on a pair of ordinary socks to defeat the hundred year socks, Penn fort, USA, and became recognized as the world stockings?

Datang is located in Zhuji City, Zhejiang province.

According to "Datang nun tablet", it is noted: "Zheng thirty Du Huang Ta TA has ancient Datang nuns. Before it is four, it reaches the golden pass, and then connects with the golden thoroughfare.

Convenient traffic provides a precondition for businessmen.

In 1969, Zhuji's original Dongxiang Zhong Jia Village purchased 16 hand stocking machines from Shanghai at the price of 160 yuan per unit, and founded the first hosiery factory in Zhuji -- Zhong Jia socks factory.

With the introduction of hand socks, the socks industry in Datang began to sprout.

At that time, a hosiery machine produced an average of more than 50 pairs of socks every day, with a profit of up to 1 yuan per pair, and then made 0.4 yuan in the production team for one day, and such a large profit margin gave birth to a group of underground socks. Many farmers worked in the production team during the day and secretly knitted socks at home in the evening.

Hong Dongying, founder of Dangiya, once said that making socks is all about life.

Without technology, they ran to the state-run socks factory to steal school. Lacking of raw materials, they went to the cotton textile enterprise to pick up the thread.

By the middle of 80s, almost 70% of the total households in the countryside were stocked with stockings, and 50% of them had family workshops.

At that time, on the side of the Hang Jin highway near Datang, there was a basket of stockings for farmers everywhere.

But the good times didn't last long. This way of selling was banned and forced to turn to Yiwu, and gradually formed the industrial structure of Datang and Yiwu.

In 1991, Datang established the first light textile raw material market. In the following years, a complete industrial chain, including chemical fiber, stocking, dyeing and finishing, marketing, pportation and so on, was formed throughout the whole production process of socks.

In 2005, the Losangeles Times newspaper published the article that "world socks" changed hands, and Datang defeated the small town of penburg, a hundred year history of socks industry.

Penn castle has been making socks since 1907, which once accounted for 1/8 of the world's total output.

By 2004, there were 9 billion pairs of socks produced in Datang, and 1 billion pairs in Fort Penn.

Over the past forty years, the stocking weaving enterprises of Datang Hosiery Industry Cluster more than 95% rely on incoming samples from various parts of the world. In 2014, they reached the pinnacle of stocking production. In the same year, 25 billion 800 million pairs of socks were produced, and four pairs of socks were produced from Datang.

Exports to domestic sales, 3 days to sell 1 million 530 thousand pairs

In the workshop of Zhuji Tian Chuan hosiery factory, more than 100 hosiery machines are booming.

In the workshop, 6 workers, one person in charge of more than 20 machines, all of them plug headphones, do not speak each other and quietly work in the noise.

The workers are rushing to make a batch of anxious orders.

A group of mahjong stockings bearing wealth, whiteboards, and a tube.

One day in December last year, mahjong socks suddenly shook the sound and burst into flame. Soon, the search engine for "mahjong" was surged in the search of business advisors.

Finding hot spots, Yang Gangze immediately "arranged", at that time, workshop workers 24 hours endless rush, completed production within 3 days.

As Yang Gangze judged, this pair of mahjong socks sold a total of 2 million pairs in just a week, which was another burst last year.

Yang Gangze, the 30 generation of this year, is a "socks two generation". The factory at home was mainly OEM foreign trade foundry, and its products were mainly sold in South Korea and the Middle East.

In 2008, the financial crisis broke out.

Datang socks industry has a huge impact. Especially for factories specializing in export trade, the most direct expression is the sharp reduction in orders, and the Tian Chuan socks industry is one of them.

That time, just graduated from the University of Yang Gangze water test business, for the family factory opened a "S" you socks Taobao shop, also was the Zhuji socks industry earlier from export to domestic manufacturers.

Transformation of the electricity supplier is also a game between the old and new ideas.

"In the past, socks were in the style design and stocking volume, and my father himself reckoned that it would be subjective to decide what to sell and what to produce, and then to wait for customers to purchase, which is also the status of factories in many parts of China."

But the on-line electricity supplier, directly faces the C end consumer, the old way son obviously does not work, always pinches the consumer interest point is the serious matter.

Last year, Taobao launched a C2M pformation program, and Tian Chuan was invited to join it.

The characteristic of C2M mode is to pform traditional producer driven into consumer oriented.

All these rely on Alibaba's big data.

Through big data, Yang Gangze found some interesting demand points.

For example, Chaozhou people love to expose their ankles; young people living in the northeast of 20 degrees below zero also love socks.

The original rigid and blind design department suddenly became colorful.

Follow the data to produce.

In last year's big promotion, 3 days, "S you" Taobao shop sold more than 1 million 530 thousand pairs of socks.

The electricity supplier has opened a window for the traditional factory. According to Zhong Yaodong, President of Zhuji socks industry association, there are over 300 factories in the region.

Fan Bingbing and Huang Xiaoming both love socks.

Cai Shanni, a graduate of the Chinese Academy of fine arts, is the founder of the car and is also a famous designer of socks in Datang.

Like Yang Gangze mentioned before, Cai Shanni is also a "socks two generation", and is the raw material supplier of socks.

She found that although the status of Datang "socks of the world" is unquestionable, it always carries a rather long tail - cheap socks.

Some people say that ten pairs of socks can not be replaced by a plane. In the low season, the profits of a pair of socks from Datang socks enterprises are only a few cents.

Lack of original design, scientific and technological innovation, and lack of brand power, behind the Datang socks industry is the pain that China is facing.

There are opportunities in the plight.

In 2010, Cai Shanni returned to his hometown to start a business and wanted to play tricks on a pair of common socks.

Study the market before starting a business.

She flew to Japan and couldn't get a foot in front of tutuanna's counter. A pair of candy colored socks with animal designs could even make straight men burst into maiden hearts.

This round of research has given Cai Shanni unlimited inspiration.

In 2012, she made the first explosion, a pair of sprouting lace stockings with animal designs, and sold about 200000 pairs of them.

Then, she kept up with the trend, launched a fluorescent tide socks, sold about 500000 pairs a year.

In March of this year, a Juhuasuan gift box stockings sold 100 thousand pairs in 3 days.

Even Fan Bingbing and Huang Xiaoming wore their socks and appeared in private rooms.

Innumerable Meng Mei and Bao Ma flooded into the shops of the CAMA mall. They were surprised to say, "there are so many socks in the country!" not long ago, shop fans broke through 1 million, and it was not easy to be a small product.

From warmth to art, the change of socks reflects the fundamental change of human consumption demand in different times.

In addition to Cai Shanni, there is also Zhao Yinong, a "socks doctor" who loves research materials. The boss of Zhuji hosiery enterprise specializes in hoof socks. He has "dissected" the numerous field army socks of several European countries and found inspiration.

At the age of 50, he successfully developed horse race antibacterial socks and became a "red horse" in Europe.

Under the impetus of Cai Shanni, Datang socks enterprises have also started a self renovation.

Hidden bikini pantyhose, field war hose, special socks for diabetics, moisturizing and anti cracking socks.

All kinds of innovative experiments are happening all the time.

Contrary to the industrial atmosphere of Datang Town, the socks factory workers live a "Pastoral" life.

The lens is back to the factory of tin Chuan socks.

A worker came out of the noisy knitting shop. She took off her earphone and spoke loudly.

Most of the workers here come from Yunnan, Guizhou, Sichuan, Hunan, Hubei and other places. After 95, most of the young people earn an average monthly salary of 6 thousand yuan.

There are many workers living here with their families. There are 6 adults in the family who raise a child with more income and energy. Many children can also attend private schools in the region.

In the corridors outside the stocking shop, workers hang several birdcages. When they are tired, it is a pleasure to talk with birds.

At noon, Aunt Zhang, 56, has just sold a pineapple stockings in Zhuji stocking wholesale market.

She put on the earphones, opened the QQ music, and hum the little tune with the five tone incomplete Yue opera.

The commentator of the local stockings Museum, the stocking factory, the wholesale market, the designer of the hosiery business...

Practitioners around the industrial belt are feeling the smell of socks and enjoying life with socks.

In the view of Yang Yungui, Secretary General of Zhuji socks industry association, Zhuji is a very happy city, with convenient pportation and strong history and culture. The average housing price is less than ten thousand yuan.

In the 2013 Forbes China rankings, Zhuji ranked second in the 10 richest county-level cities.

A week before the college entrance examination, Cheng Xiaoyu and his classmates worked together to buy "socks".

For everyone, these socks from Zhuji can bring them faith and courage.

Through the darkest moment of socks, Zhuji will usher in a truly era of its own. Those turbulent stories of the rivers and lakes may not be enough for a piece of incense sticks.