Collector And Fashion Card? The Supreme Skateboard Traded At 5 Million 400 Thousand Yuan.

Sotheby s has recently made an unusual product.

They were a set of Supreme skateboards collected by Sotheby's from a collection called Ryan Fuller about a month ago.

This set of skateboards has a total of 248, spanning 20 years, covering all the skateboards produced by Supreme. There are both public offerings and Louis Vuitton logo printed skateboards, which are the most complete private Supreme slide collection available in the market in 2000.

In January 26th, the Supreme skateboard was photographed by Vancouver buyer Carson Guo at a price of US $800 thousand (about 5 million 400 thousand yuan), which was in line with the estimated 800 thousand -120 US dollar paction range before Sotheby's.

According to the trend media Highsnobiety's report on this collection, Stock X, the trend trading platform, has given an estimate of more than 2 million dollars.

Previously, the skateboard went through a 15 day online auction, attracting 7 buyers to participate in the offer.

Prior to filming, the skateboard was exhibited at Sotheby's New York gallery and Jason Vass Gallery in Losangeles.

Carson Guo was born in Vancouver's art collection family.

He said he plans to set up an art brand store in 2020, and the skateboard collection will be displayed in this store.

Compared with jewelry, artworks and paintings, skateboards are not common in auctions.

In the 275 year history of Sotheby's, it is not the auction. It has only dealt with two times with the skateboard: the first is the June 2013 contemporary art auction, and Sotheby has made two sets of Supreme skateboards, respectively, in cooperation with American artists George Condo and British artist Damien Hirst. The last time it was June 2018, Sotheby's in the In our Curated: Turn It Up auction in Hongkong, it produced 8 sets of joint skateboards, including two cooperation partners.

"Skateboard culture, art, New York and Supreme brand culture are closely intertwined."

Noah Wunsch, vice president of Sotheby's global digital and marketing strategy, said in a statement explaining the background of the auction.

This Supreme skateboard also contains a lot of cooperation with contemporary artists.

Damien Hirst, the legendary graffiti artist Rammellzee of New York, the pop artist Jeff Koons of the United States and the American artist Grorge Condo have all appeared on the list of co authors.

In addition, the series of skateboards released by Da Vinci in 2002, the last supper, is a high-profile item in the series.

The series consists of five skateboards to form the key part of the famous painting, including Jesus's skateboard or Japanese limited product.

Perhaps the most important thing is the 2000 LV logo print skateboard.

Many people remember the cooperation of the two brands in 2017. At that time, any product that was full of LV and Supreme logo was crazy at the same time.

But few people know that before formal cooperation, Supreme had unauthorized LV's logo on the skateboard.

At that time, the sale of related skateboards was only recalled for two weeks because of copyright problems.

In the end, only a few people kept the skateboard that was supposed to be "out of print".

After the auction, Wunsch revealed some exclusive information in the interview with interface fashion.

According to Wunsch, Sotheby's discovered the slide of Ryan Fuller at the Jason Vass exhibition in December 2018.

Having learned about this exhibition and the collection of Ryan, we feel that showing these unique collections is a great opportunity for Sotheby's.

So we began to communicate with Ryan on auction.

Wunsch said.

According to Wunsch, to some extent, skateboards and printmaking are similar.

"Skateboards, like artworks, have different models and sell less than one piece," he said. "Although skateboards look like a new type of collectibles, they are still based on art, culture and luxuries, which are the pillars of Sotheby's."

In the form of online auctions, Wunsch further explained to the interface fashion that "online auctions enable us to reach people around the world and make them comfortable. The entire auction industry has changed because of the convenience of online auctions. Every week we can auction thousands of dollars to millions of dollars by auction online."

In recent years, switching to online auctions has been a major trend in the auction industry.

Christie's invested $20 million in 2014 to develop online investments.

Sotheby's chose to cooperate with eBay in 2014 to auction live on eBay and gradually develop into an independent online auction.

In 2018, $7 million 800 thousand of Christie's total sales were realized through online auctions.

Sotheby's 42% jewelry auction in 2018 was also completed online.

According to the online pactions report of insurance agency Hiscox in 2018, the volume of online art pactions increased by 12% over 2017.

Sotheby 's website Supreme skateboarding auction page

Wunsch also explains the way to evaluate Supreme skateboards for interface fashion.

Sotheby's found a cooperation between the third party experts. Based on the understanding of the trend field, the experts identified the quality of the skateboard and the rarity of the collection. Based on this, we estimated the price of 800 thousand -120 million dollars.

This valuation is far from the price ratio of jewellery, artwork and other products that have been mature in the auction market.

For the traditional auction houses, the significance of this auction is that it bears the mission of industry innovation attempt.

The fact that traditional auction houses must face is that since 2015, the supply of top art has slowed down, and the entire auction market is declining.

According to the European Art Foundation (TEFAF), sales of global art and antiques in 2015 were $63 billion 800 million, down nearly 7% from 2014.

This is why the auction house needs to move from the bottom up and the low-end market to reactivate the market demand and attract more buyers, especially young new buyers.

2018 Hongkong Sotheby's spring auction Qian Weicheng, "Taishan Ruijing", finally called the price of HK $147 million.

In 2016, Sotheby's auctioned at a low price of 500 pounds (4500 yuan) to attract new buyers at the spring auction of contemporary art.

Nearly 400 people participated in the auction, which was held in conjunction with the auction, of which 23% were under 40 years of age.

Alex Branczik, head of contemporary art in Sotheby's London, said: "we hope to provide a platform for our customers to sell low price works, so as to promote the enthusiasm of collection.

In the future, some of our customers will go up to a higher level and trade at a higher level. "

In addition to reducing the threshold of participation, Sotheby also tried some interesting products to build up his image in the Millennium generation customer base.

In December 2016, Sotheby's and the experience of electricity supplier IfOnly collaborate online to open the experience auction.

The product is a lifetime adventure, food and star experience provided by fOnly.

For example, the two set of tickets for the premiere of the London Grand Theft War: Star Wars, such as the private helicopter double photo photography course with a starting price of $18 thousand, and a double Brad Gilbert tennis course with a starting price of $4200.

Compared with these experience classes, the trend culture may be a more secure option for auction houses.

Because, like Supreme, the brand that has already exceeded the product, it is regarded as the brand of the trend culture representative, and also accords with the traditional auction house's pursuit of culture and artistry.

Moreover, in fact, there are many good performances in the auction house.

The graffiti graffiti created by American contemporary artists in Jean-Michel Basquiat1982 has earned a price of 110 million 500 thousand dollars in Sotheby's; the British artist Conor Harrington has estimated more than 60 thousand pounds per painting; in 2018, KAWS ranked thirty-fifth in the global auctioneers' auctions in terms of $6 million 200 thousand; the 2017 contemporary art market report published by French auction house Artprice showed that among the 10 most popular artists in the world, street art occupied 4, namely Shepard Fairey, Banksy, Keith Haring and KAWS. If you are interested in fashion, you may be very familiar with the latter two. They have deep cooperation with them.

Sotheby's is not the first time to collaborate with the trend.

Japanese street Godfather NIGO has worked with Sotheby's several times to plan hundreds of private auctions.

Skull shaped graffiti created in Jean-Michel Basquiat1982

NIGO and Sotheby's Star Wars film collection

Jonathan Crockett, Asia director of the twentieth Century and contemporary art department, believes that the younger generation is the future of collectors. Although the main collections of senior collectors are still expensive works of art, many of the young artists collectors are young people.

With more and more young collectors coming in, the trend art will undoubtedly become one of the most dynamic plates in the art market.