Japan Xun Marketing Group Joined Hands With Google To Subvert Clothing Production And Sales Mode With Artificial Intelligence.

Japan's fast fashion giant

parent company

Recently announced the establishment of a partnership with Google Cloud, a technology giant Google (Google), in the newly established Advanced Solutions Lab, Tokyo, to further enhance the speed of pforming the customer demand into products and services, and achieve its goal of becoming an information production retail companies.

The cooperation between Google and Google can be traced back to 2017. The two sides will collaborate on Ariake Advanced. This cooperation will cover a wider range of fields. It will better understand and understand consumers' ideas and make corresponding demand forecasts through Advanced Solutions Lab and G Suite in the future.

It aims to subvert the traditional mode of "producers first and consumers buy again" in order to integrate more consumer feedback into products.

Xun said that the Advanced Solutions Lab team developed sophisticated machine learning and image recognition technology, which can predict the trend and specific products.

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"Coupled with customer demand, external dynamics, sales data and other big data, we can better understand our customers, design and produce the goods that customers want most."

Google has already launched similar laboratories in Dublin, California, Sunnyvale and New York in Advanced, Solutions Lab Lab, to provide team work space for local enterprises, a 4 week machine learning training program, and guidance from Google experts.

Xun points out that in order to quickly pform the actual demand of customers into commodities, stores, company headquarters, production and logistics departments must get the same information and form an integrated and efficient working mode.

"To achieve this goal, we need to build a communication platform that links all companies and all employees together, so we will use G Suite to promote the pformation of work style."

"Let all our employees get access to information is one of the foundations of a clear plan, because information drives them to make decisions based on human characteristics such as logic, judgment and empathy," said Ryui Masa, CEO marketing group.

We have business plans every quarter, and G Suite collaboration tools can ensure that everyone receives (business plans).

In order to better carry out the Ming plan, the sales will be in progress.

The building opens a 16 thousand and 500 square foot (1533 square meter) open office space to facilitate its small flat teams to communicate closely with all departments, make decisions quickly and implement them.

In 2017, Xun was located in the new headquarters building in Ming District, Tokyo. Its area is close to that of New York's office center, which is about 200 thousand square feet.